How much revenue did LUL inc. make?

$4k–$10k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did LUL inc. sell?

Q: How many copies did LUL inc. sell?

3k to 4k copies, based on its 108 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 3k–4k; $4k–$10k after Steam's cut $7k–$15k before Steam's cut; from 108 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid LUL inc. and predicted how it would do from its 8 similar games. Every figure here, including LUL inc.'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2.5M–3.9M

best case 5.2M (Goat Simulator)

Games like LUL inc.

A typical game among these

≈ 2.5M–3.9M copies

≈ $19.3M–$22.9M after Steam's cut

from ~44k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

4 of the 8 similar games are hits.

Best case: Goat Simulator at ≈ 3.9M–6.4M copies, ≈ $10.8M–$29.1M after Steam's cut.

What their first month looked like

About half the games that made it here had over 53 reviews in their first month; the range was 32 to 729.

Games with under about 100 reviews in month one almost never recover.

The genre you'd be entering

These games: The similar games share Hand-drawn (6 of 8) and Fighting (3 of 8).
The winners: Winners here lead with Simulation + Comedy, priced around $10.
When they shipped: The similar games span 2013 to 2025, and 2 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Itty Bitty Toilet Kitty 2025	Est. copies ≈ 2k–3k too small to compare SteamSpy under 20k	Est. revenue Free	Free	65 reviews Very Positive	CatsCasual
Street Fighter V 2016	Est. copies ≈ 1.8M–3.0M SteamSpy 2M–5M	Est. revenue $10.1M–$27.2M after Steam's cut $18.4M–$41.8M before Steam's cut	$19.99	44k reviews Mixed	FightingAction
Teenage Blob 2020	Est. copies ≈ 5k–7k too small to compare SteamSpy under 20k	Est. revenue $10k–$27k after Steam's cut $18k–$41k before Steam's cut	$7.99	183 reviews Very Positive	MusicCute
Goat Simulator 2014	Est. copies ≈ 3.9M–6.4M 1.6x vs typical SteamSpy 2M–5M	Est. revenue $10.8M–$29.1M after Steam's cut $19.7M–$44.7M before Steam's cut	$9.99	70k reviews Very Positive	SimulationFunny
Melatonin 2022	Est. copies ≈ 203k–330k too small to compare SteamSpy 200k–500k	Est. revenue $838k–$2.3M after Steam's cut $1.5M–$3.5M before Steam's cut	$14.99	8k reviews Very Positive	RhythmIndie
Skullgirls 2nd Encore 2013	Est. copies ≈ 2.0M–3.3M SteamSpy 2M–5M	Est. revenue $14.1M–$37.8M after Steam's cut $25.5M–$58.1M before Steam's cut	$24.99	32k reviews Very Positive	Fighting2D Fighter
9 Lives to Defend 2025	Est. copies ≈ 2k–3k too small to compare SteamSpy under 20k	Est. revenue $2k–$6k after Steam's cut $4k–$9k before Steam's cut	$3.99	80 reviews Very Positive	Bullet HellCats
Buissons 2021	Est. copies ≈ 3k–5k too small to compare SteamSpy under 20k	Est. revenue $8k–$22k after Steam's cut $15k–$34k before Steam's cut	$8.99	136 reviews Very Positive	FightingPvP