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How many copies did HAYAI sell?

Estimated copies sold
≈ 6k–10k
$3k–$9k after Steam's cut $6k–$14k before Steam's cut
from 248 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid HAYAI and predicted how it would do from its 8 similar games. Every figure here, including HAYAI's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 649k–1.5M
best case 8.7M (Vampire Survivors)
Games like HAYAI

A typical game among these

≈ 649k–1.5M copies

≈ $1.1M–$7.2M after Steam's cut

from ~25k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Vampire Survivors at ≈ 6.6M–10.7M copies, ≈ $9.1M–$24.4M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 20k reviews in their first month; the range was 926 to 129k.
The genre you'd be entering
These games
The similar games share Action Roguelike (5 of 8) and Bullet Hell (4 of 8).
The winners
Winners here lead with Action Roguelike + Bullet Hell, priced around $5. The breakout hits carry Vampire + Pixel Graphics + 2D; a typical game here doesn't.
When they shipped
The similar games span 2012 to 2025, and 2 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

HoloCure - Save the Fans!
2023
Est. copies
≈ 1.0M–1.6M
1.6x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
41k reviews
Overwhelmingly Positive
Pixel GraphicsBullet Hell
Deep Rock Galactic: Survivor
2025
Est. copies
≈ 1.2M–2.0M
1.9x vs typical
SteamSpy 1M–2M
Est. revenue
$4.3M–$11.6M after Steam's cut $7.8M–$17.8M before Steam's cut
$12.99
49k reviews
Very Positive
DwarfAction Roguelike
Vampire Survivors
2022
Est. copies
≈ 6.6M–10.7M
11x vs typical
SteamSpy 5M–10M
Est. revenue
$9.1M–$24.4M after Steam's cut $16.5M–$37.5M before Steam's cut
$4.99
267k reviews
Overwhelmingly Positive
Action RoguelikeBullet Hell
Superflight
2017
Est. copies
≈ 399k–648k
SteamSpy 500k–1M
Est. revenue
$328k–$881k after Steam's cut $596k–$1.4M before Steam's cut
$2.99
12k reviews
Overwhelmingly Positive
FlightIndie
Super Hexagon
2012
Est. copies
≈ 1.6M–2.6M
SteamSpy 1M–2M
Est. revenue
$1.3M–$3.5M after Steam's cut $2.4M–$5.4M before Steam's cut
$2.99
25k reviews
Overwhelmingly Positive
DifficultGreat Soundtrack
Hatsune Miku: Project DIVA Mega Mix+
2022
Est. copies
≈ 590k–959k
SteamSpy 500k–1M
Est. revenue
$6.4M–$17.2M after Steam's cut $11.6M–$26.5M before Steam's cut
$39.39
24k reviews
Very Positive
RhythmAnime
Post Void
2020
Est. copies
≈ 308k–500k
SteamSpy 1M–2M
Est. revenue
$253k–$680k after Steam's cut $460k–$1.0M before Steam's cut
$2.99
12k reviews
Overwhelmingly Positive
FPSPsychedelic
Soulstone Survivors
2025
Est. copies
≈ 668k–1.1M
SteamSpy 500k–1M
Est. revenue
$2.8M–$7.4M after Steam's cut $5.0M–$11.4M before Steam's cut
$14.99
27k reviews
Very Positive
Action RoguelikeBullet Hell

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