How much revenue did Football Manager 2024 make?

Football Manager 2024 is free to play, so there is no copy-sales revenue to estimate.

How many copies did Football Manager 2024 sell?

Q: How many copies did Football Manager 2024 sell?

709k to 1.2M copies, based on its 29k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 709k–1.2M; from 29k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Football Manager 2024 and predicted how it would do from its 8 similar games. Every figure here, including Football Manager 2024's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 987k–1.3M

best case 4.9M (EA SPORTS™ FIFA 23)

Games like Football Manager 2024

A typical game among these

≈ 987k–1.3M copies

≈ $37.8M after Steam's cut

from ~39k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: EA SPORTS™ FIFA 23 at ≈ 3.7M–6.1M copies. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 7k reviews in their first month; the range was 5k to 21k.

The genre you'd be entering

These games: The similar games share Simulation (8 of 8) and Sports (8 of 8).
The winners: Winners here lead with Football (Soccer) + Sports. The breakout hits carry Team-Based + Controller + e-sports; a typical game here doesn't.
When they shipped: Only 1 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Football Manager 2021 2020	Est. copies ≈ 591k–961k SteamSpy 2M–5M	Est. revenue Free	Free	24k reviews Very Positive	SportsSimulation
NBA 2K23 2022	Est. copies ≈ 1.3M–2.1M SteamSpy 1M–2M	Est. revenue Free	Free	51k reviews Mixed	Immersive SimBasketball
NBA 2K22 2021	Est. copies ≈ 964k–1.6M SteamSpy 500k–1M	Est. revenue Free	Free	39k reviews Mixed	SportsBasketball
NBA 2K25 2024	Est. copies ≈ 1.1M–1.7M SteamSpy 1M–2M	Est. revenue $20.5M–$55.1M after Steam's cut $37.3M–$84.8M before Steam's cut	$69.99	43k reviews Mixed	SportsBasketball
Football Manager 2020 2019	Est. copies ≈ 912k–1.5M SteamSpy 5M–10M	Est. revenue Free	Free	32k reviews Very Positive	SimulationSports
EA SPORTS™ FIFA 23 2022	Est. copies ≈ 3.7M–6.1M 3.9x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	150k reviews Mixed	Football (Soccer)Sports
F1® 2020 2020	Est. copies ≈ 990k–1.6M SteamSpy 1M–2M	Est. revenue Free	Free	40k reviews Very Positive	RacingSimulation
Football Manager 2022 2021	Est. copies ≈ 534k–867k SteamSpy 2M–5M	Est. revenue Free	Free	22k reviews Very Positive	SportsManagement