How many copies did POSTAL sell?

911k to 1.5M copies, based on its 14k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did POSTAL make?

POSTAL is free to play, so there is no copy-sales revenue to estimate.

How big is POSTAL?

Estimated owners: ≈ 911k–1.5M; from 14k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left POSTAL out and predicted the genre from its 8 similar games. Every figure here, including POSTAL's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 576k–906k

best case 1.9M (Hatred)

Games like POSTAL

The middle of these games

≈ 576k–906k copies

≈ $2.2M–$4.3M after Steam's cut

from ~13k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Gore (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Hatred at ≈ 1.5M–2.4M copies, ≈ $2.4M–$6.4M after Steam's cut.

The genre you'd be entering

Your set: Your set clusters on Gore (4 of 8) and Villain Protagonist (3 of 8).
The winners: Winners here lead with Gore + Violent, priced around $6.
The era: The games you compared span 2012 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Garfield Kart 2015	Est. copies ≈ 691k–1.1M SteamSpy 500k–1M	Est. revenue $948k–$2.5M after Steam's cut $1.7M–$3.9M before the cut	$4.99	14k reviews Very Positive	Cult ClassicCombat Racing
Hatred 2015	Est. copies ≈ 1.5M–2.4M 2.3x vs typical SteamSpy 1M–2M	Est. revenue $2.4M–$6.4M after Steam's cut $4.4M–$9.9M before the cut	$5.99	30k reviews Very Positive	GoreViolent
Indie Game: The Movie 2012	Est. copies ≈ 120k–194k too small to compare SteamSpy 200k–500k	Est. revenue $329k–$884k after Steam's cut $598k–$1.4M before the cut	$9.99	2k reviews Very Positive	MovieDocumentary
Lucius II 2015	Est. copies ≈ 114k–185k too small to compare SteamSpy 200k–500k	Est. revenue $627k–$1.7M after Steam's cut $1.1M–$2.6M before the cut	$19.99	2k reviews Mixed	HorrorGore
Lucius 2012	Est. copies ≈ 690k–1.1M SteamSpy 500k–1M	Est. revenue $1.9M–$5.1M after Steam's cut $3.4M–$7.8M before the cut	$9.99	11k reviews Very Positive	HorrorAdventure
Police Simulator: Patrol Officers 2022	Est. copies ≈ 570k–927k 1.8x vs typical SteamSpy 1M–2M	Est. revenue $6.3M–$16.9M after Steam's cut $11.4M–$25.9M before the cut	$39.99	23k reviews Mostly Positive	SimulationCrime
LEGO® City Undercover 2017	Est. copies ≈ 395k–643k SteamSpy 500k–1M	Est. revenue $2.2M–$5.8M after Steam's cut $4.0M–$9.0M before the cut	$19.99	11k reviews Very Positive	LEGOOpen World
POSTAL Redux 2016	Est. copies ≈ 343k–557k SteamSpy 500k–1M	Est. revenue $848k–$2.3M after Steam's cut $1.5M–$3.5M before the cut	$8.99	8k reviews Very Positive	Online Co-OpMultiplayer