How much revenue did HITMAN™ make?

HITMAN™ is free to play, so there is no copy-sales revenue to estimate.

How many copies did HITMAN™ sell?

Q: How many copies did HITMAN™ sell?

1.5M to 2.5M copies, based on its 37k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.5M–2.5M; from 37k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid HITMAN™ and predicted how it would do from its 8 similar games. Every figure here, including HITMAN™'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 4.4M–7.2M

best case 13.5M (Sekiro™: Shadows Die Twice - GOTY Edition)

Games like HITMAN™

A typical game among these

≈ 4.4M–7.2M copies

≈ $43.5M–$119.7M after Steam's cut

from ~88k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Sekiro™: Shadows Die Twice - GOTY Edition at ≈ 10.3M–16.7M copies, ≈ $169.4M–$455.5M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering

These games: The similar games share Stealth (7 of 8) and Assassin (6 of 8).
The winners: Winners here lead with Souls-like + Ninja, priced around $60. The breakout hits carry Souls-like + Difficult + Ninja; a typical game here doesn't.
When they shipped: The similar games span 2012 to 2019, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 36 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Assassin's Creed® Origins 2017	Est. copies ≈ 4.4M–7.2M SteamSpy 1M–2M	Est. revenue $73.3M–$197.2M after Steam's cut $133.3M–$303.3M before Steam's cut	$59.99	129k reviews Very Positive	Open WorldAssassin
HITMAN™ 2 2018	Est. copies ≈ 2.3M–3.7M SteamSpy 5M–10M	Est. revenue Free	Free	75k reviews Very Positive	StealthAssassin
Sekiro™: Shadows Die Twice - GOTY Edition 2019	Est. copies ≈ 10.3M–16.7M 4.0x vs typical SteamSpy 10M–20M	Est. revenue $169.4M–$455.5M after Steam's cut $308.0M–$700.8M before Steam's cut	$59.99	357k reviews Overwhelmingly Positive	Souls-likeDifficult
Assassin's Creed® Odyssey 2018	Est. copies ≈ 5.7M–9.3M 2.1x vs typical SteamSpy 5M–10M	Est. revenue $94.8M–$254.9M after Steam's cut $172.4M–$392.1M before Steam's cut	$59.99	189k reviews Very Positive	Open WorldRPG
Middle-earth™: Shadow of Mordor™ 2014	Est. copies ≈ 5.5M–8.9M SteamSpy 5M–10M	Est. revenue $30.0M–$80.6M after Steam's cut $54.5M–$124.0M before Steam's cut	$19.99	97k reviews Very Positive	Open WorldAction
Assassin’s Creed® IV Black Flag™ unreleased	Est. copies ≈ 1.9M–3.2M SteamSpy 5M–10M	Est. revenue $21.4M–$57.7M after Steam's cut $39.0M–$88.7M before Steam's cut	$39.99	79k reviews Very Positive	PiratesOpen World
Assassin's Creed® Unity 2014	Est. copies ≈ 4.8M–7.8M SteamSpy 2M–5M	Est. revenue $39.7M–$106.8M after Steam's cut $72.2M–$164.3M before Steam's cut	$29.99	86k reviews Mostly Positive	Open WorldParkour
Dishonored 2012	Est. copies ≈ 5.6M–9.1M SteamSpy 2M–5M	Est. revenue $15.3M–$41.3M after Steam's cut $27.9M–$63.5M before Steam's cut	$9.99	88k reviews Overwhelmingly Positive	StealthFirst-Person