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How many copies did Dye The Bunny sell?

Estimated copies sold
≈ 992–2k
$543–$1k after Steam's cut $987–$2k before Steam's cut
from 40 reviews (Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Dye The Bunny and predicted how it would do from its 8 similar games. Every figure here, including Dye The Bunny's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 44k–555k
best case 1.1M (Milk inside a bag of milk inside a bag of milk)
Games like Dye The Bunny

A typical game among these

≈ 44k–555k copies

≈ $142k–$1.0M after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

5 of the 8 similar games are hits.

Best case: Milk inside a bag of milk inside a bag of milk at ≈ 853k–1.4M copies, ≈ $349k–$939k after Steam's cut.

What their first month looked like
About half the games that made it here had over 163 reviews in their first month; the range was 58 to 677.
The genre you'd be entering
These games
The similar games share Exploration (6 of 8) and Surreal (6 of 8).
The winners
Winners here lead with Visual Novel + Psychological Horror, priced around $1.
When they shipped
The similar games span 2013 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Antichamber
2013
Est. copies
≈ 1.1M–1.8M
5.7x vs typical
SteamSpy 1M–2M
Est. revenue
$6.2M–$16.6M after Steam's cut $11.2M–$25.6M before Steam's cut
$19.99
18k reviews
Overwhelmingly Positive
PuzzleFirst-Person
Milk inside a bag of milk inside a bag of milk
2020
Est. copies
≈ 853k–1.4M
11x vs typical
SteamSpy 500k–1M
Est. revenue
$349k–$939k after Steam's cut $635k–$1.4M before Steam's cut
$1.49
34k reviews
Overwhelmingly Positive
Hypnagogia 無限の夢 Boundless Dreams
2021
Est. copies
≈ 19k–31k
SteamSpy 50k–100k
Est. revenue
$52k–$139k after Steam's cut $94k–$214k before Steam's cut
$9.99
759 reviews
Overwhelmingly Positive
AdventureSurreal
NaissanceE
2014
Est. copies
≈ 250k–406k
SteamSpy 200k–500k
Est. revenue
Free
Free
4k reviews
Very Positive
ExplorationIndie
Kairo
2013
Est. copies
≈ 111k–180k
SteamSpy 100k–200k
Est. revenue
$152k–$409k after Steam's cut $277k–$630k before Steam's cut
$4.99
2k reviews
Mostly Positive
PuzzleExploration
Iron Lung
2022
Est. copies
≈ 280k–455k
3.6x vs typical
SteamSpy 200k–500k
Est. revenue
$615k–$1.7M after Steam's cut $1.1M–$2.5M before Steam's cut
$7.99
11k reviews
Very Positive
HorrorAtmospheric
Close Your Eyes [Old Version]
2015
Est. copies
≈ 38k–62k
SteamSpy 50k–100k
Est. revenue
Free
Free
785 reviews
Very Positive
Choose Your Own AdventureExploration
Fibrillation HD
2017
Est. copies
≈ 13k–21k
SteamSpy 20k–50k
Est. revenue
$18k–$48k after Steam's cut $32k–$74k before Steam's cut
$4.99
377 reviews
Very Positive

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