How much revenue did Milk inside a bag of milk inside a bag of milk make?

$349k–$939k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Milk inside a bag of milk inside a bag of milk sell?

Q: How many copies did Milk inside a bag of milk inside a bag of milk sell?

853k to 1.4M copies, based on its 34k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 853k–1.4M; $349k–$939k after Steam's cut $635k–$1.4M before Steam's cut; from 34k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Milk inside a bag of milk inside a bag of milk and predicted how it would do from its 8 similar games. Every figure here, including Milk inside a bag of milk inside a bag of milk's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.6M–2.4M

best case 24.1M (DARK SOULS™ III)

Games like Milk inside a bag of milk inside a bag of milk

A typical game among these

≈ 1.6M–2.4M copies

≈ $10.0M–$18.2M after Steam's cut

from ~54k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Horror (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: DARK SOULS™ III at ≈ 18.3M–29.8M copies, ≈ $302.7M–$813.9M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 9k reviews in their first month; the range was 7k to 13k.

The genre you'd be entering

These games: The similar games share Horror (3 of 8) and Psychological Horror (3 of 8).
The winners: Winners here lead with Psychological Horror + Visual Novel, priced around $60. The breakout hits carry Free to Play + Dating Sim + Dark; a typical game here doesn't.
When they shipped: The similar games span 2016 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Doki Doki Literature Club! 2017	Est. copies ≈ 7.9M–12.8M 4.2x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	229k reviews Overwhelmingly Positive	Psychological Horror Visual Novel
Library Of Ruina 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 1M–2M	Est. revenue $9.2M–$24.9M after Steam's cut $16.8M–$38.3M before Steam's cut	$29.99	45k reviews Very Positive	Story RichCard Game
UNO 2017	Est. copies ≈ 1.9M–3.0M SteamSpy 2M–5M	Est. revenue $5.1M–$13.8M after Steam's cut $9.3M–$21.2M before Steam's cut	$9.99	54k reviews Mostly Positive	Card GameMultiplayer
Lobotomy Corporation \| Monster Management Simulation 2018	Est. copies ≈ 1.7M–2.8M SteamSpy 1M–2M	Est. revenue $12.0M–$32.2M after Steam's cut $21.8M–$49.5M before Steam's cut	$24.99	57k reviews Very Positive	ManagementDifficult
NEEDY STREAMER OVERLOAD 2022	Est. copies ≈ 1.4M–2.4M SteamSpy 1M–2M	Est. revenue $6.4M–$17.1M after Steam's cut $11.6M–$26.3M before Steam's cut	$15.99	58k reviews Very Positive	Psychological HorrorAnime
What Remains of Edith Finch 2017	Est. copies ≈ 1.8M–3.0M SteamSpy 500k–1M	Est. revenue $10.1M–$27.2M after Steam's cut $18.4M–$41.8M before Steam's cut	$19.99	53k reviews Overwhelmingly Positive	Story RichAtmospheric
Firework 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 500k–1M	Est. revenue $3.0M–$8.1M after Steam's cut $5.5M–$12.5M before Steam's cut	$9.99	44k reviews Overwhelmingly Positive	HorrorIndie
DARK SOULS™ III 2016	Est. copies ≈ 18.3M–29.8M 8.2x vs typical SteamSpy 5M–10M	Est. revenue $302.7M–$813.9M after Steam's cut $550.4M–$1252.2M before Steam's cut	$59.99	441k reviews Very Positive	Souls-likeDark Fantasy