How much revenue did Ad Agency Simulator make?

$163–$438 after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Ad Agency Simulator sell?

Q: How many copies did Ad Agency Simulator sell?

298 to 484 copies, based on its 12 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 298–484; $163–$438 after Steam's cut $297–$674 before Steam's cut; from 12 reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ad Agency Simulator and predicted how it would do from its 8 similar games. Every figure here, including Ad Agency Simulator's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 18k–51k

best case 40.7M (Wallpaper Engine)

Games like Ad Agency Simulator

A typical game among these

≈ 18k–51k copies

≈ $141k–$441k after Steam's cut

from ~1k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

5 of the 8 similar games are hits.

Best case: Wallpaper Engine at ≈ 31.0M–50.3M copies, ≈ $42.5M–$114.3M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 127 reviews in their first month; the range was 6 to 432.

The genre you'd be entering

These games: The similar games share Simulation (6 of 8) and Exploration (3 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5. The breakout hits carry Mature + Utilities + Anime; a typical game here doesn't.
When they shipped: None of the similar games shipped in the last two years; the newest is from 2023. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Wallpaper Engine 2018	Est. copies ≈ 31.0M–50.3M 833x vs typical SteamSpy 20M–50M	Est. revenue $42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Flutter Away 2023	Est. copies ≈ 3k–5k SteamSpy under 20k	Est. revenue $11k–$29k after Steam's cut $20k–$45k before Steam's cut	$12.99	122 reviews Very Positive	ExplorationHidden Object
Passpartout 2: The Lost Artist 2023	Est. copies ≈ 34k–55k SteamSpy 50k–100k	Est. revenue $234k–$629k after Steam's cut $425k–$968k before Steam's cut	$24.99	1k reviews Very Positive	SimulationIndie
Pupperazzi: The Dog Photography Game 2022	Est. copies ≈ 14k–22k SteamSpy 20k–50k	Est. revenue $76k–$203k after Steam's cut $137k–$312k before Steam's cut	$19.99	554 reviews Overwhelmingly Positive	ExplorationPhoto Editing
Cricket 22 2021	Est. copies ≈ 44k–71k SteamSpy 50k–100k	Est. revenue $539k–$1.4M after Steam's cut $980k–$2.2M before Steam's cut	$44.99	2k reviews Very Positive	SimulationSports
Premium Bowling 2019	Est. copies ≈ 14k–23k SteamSpy under 20k	Est. revenue $77k–$208k after Steam's cut $140k–$320k before Steam's cut	$19.99	488 reviews Very Positive	SportsSimulation
Umurangi Generation 2020	Est. copies ≈ 30k–49k SteamSpy 100k–200k	Est. revenue $125k–$336k after Steam's cut $227k–$517k before Steam's cut	$14.99	1k reviews Very Positive	IndieCasual
Endorphin Vice 2022	Est. copies ≈ 89k–145k 2.9x vs typical SteamSpy 100k–200k	Est. revenue $244k–$657k after Steam's cut $444k–$1.0M before Steam's cut	$9.99	4k reviews Mixed	Early AccessPhysics