How much revenue did Ad Agency Simulator make?

$163–$438 after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Ad Agency Simulator sell?

Q: How many copies did Ad Agency Simulator sell?

298 to 484 copies, based on its 12 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 298–484; $163–$438 after Steam's cut $297–$674 before the cut; from 12 reviews (Mixed)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Ad Agency Simulator out and predicted the genre from its 8 similar games. Every figure here, including Ad Agency Simulator's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 18k–51k

best case 40.5M (Wallpaper Engine)

Games like Ad Agency Simulator

The middle of these games

≈ 18k–51k copies

≈ $141k–$436k after Steam's cut

from ~1k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

5 of your 8 similar games are hits.

Best case: Wallpaper Engine at ≈ 30.9M–50.1M copies, ≈ $42.3M–$113.8M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 128 reviews in their first month; the spread ran 6 to 432.

The genre you'd be entering

Your set: Your set clusters on Simulation (6 of 8) and Exploration (3 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5. The breakout hits carry Mature + Utilities + Anime; a typical game here doesn't.
The era: None of the games you compared shipped in the last two years; the newest is from 2023. That says more about your picks than about the market, so add newer similar games to read the timing.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Wallpaper Engine 2018	Est. copies ≈ 30.9M–50.1M 831x vs typical SteamSpy 20M–50M	Est. revenue $42.3M–$113.8M after Steam's cut $77.0M–$175.1M before the cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Flutter Away 2023	Est. copies ≈ 3k–5k SteamSpy under 20k	Est. revenue $11k–$29k after Steam's cut $19k–$44k before the cut	$12.99	121 reviews Very Positive	ExplorationHidden Object
Passpartout 2: The Lost Artist 2023	Est. copies ≈ 34k–55k SteamSpy 50k–100k	Est. revenue $233k–$626k after Steam's cut $424k–$964k before the cut	$24.99	1k reviews Very Positive	SimulationIndie
Pupperazzi: The Dog Photography Game 2022	Est. copies ≈ 14k–22k SteamSpy 20k–50k	Est. revenue $75k–$202k after Steam's cut $137k–$311k before the cut	$19.99	552 reviews Overwhelmingly Positive	ExplorationPhoto Editing
Cricket 22 2021	Est. copies ≈ 44k–71k SteamSpy 50k–100k	Est. revenue $538k–$1.4M after Steam's cut $979k–$2.2M before the cut	$44.99	2k reviews Very Positive	SimulationSports
Premium Bowling 2019	Est. copies ≈ 14k–23k SteamSpy under 20k	Est. revenue $77k–$208k after Steam's cut $141k–$320k before the cut	$19.99	489 reviews Very Positive	SportsSimulation
Umurangi Generation 2020	Est. copies ≈ 30k–49k SteamSpy 100k–200k	Est. revenue $125k–$336k after Steam's cut $227k–$517k before the cut	$14.99	1k reviews Very Positive	IndieCasual
Endorphin Vice 2022	Est. copies ≈ 87k–142k 2.9x vs typical SteamSpy 100k–200k	Est. revenue $240k–$645k after Steam's cut $436k–$993k before the cut	$9.99	4k reviews Mixed	Early AccessPhysics