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How many copies did Bad 2 Bad: Apocalypse sell?

Estimated copies sold
≈ 23k–37k
$127k–$341k after Steam's cut $231k–$524k before Steam's cut
from 930 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Bad 2 Bad: Apocalypse and predicted how it would do from its 8 similar games. Every figure here, including Bad 2 Bad: Apocalypse's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 15k–61k
best case 88.0M (Left 4 Dead 2)
Games like Bad 2 Bad: Apocalypse

A typical game among these

≈ 15k–61k copies

≈ $129k–$437k after Steam's cut

from ~1k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

4 of the 8 similar games are hits.

Best case: Left 4 Dead 2 at ≈ 67.0M–108.9M copies, ≈ $184.1M–$495.0M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
The games that made it here had under 1k reviews in their first month.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Zombies (8 of 8) and Action RPG (7 of 8).
The winners
Winners here lead with Zombies + Co-op, priced around $10. The breakout hits carry Co-op + FPS + Shooter; a typical game here doesn't.
When they shipped
The similar games span 2009 to 2024, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Trace
2024
Est. copies
≈ 50–81
too small to compare
SteamSpy under 20k
Est. revenue
$83–$221 after Steam's cut $150–$340 before Steam's cut
$5.99
2 reviews
2 user reviews
AdventureAction RPG
HELLGATE: London
2018
Est. copies
≈ 71k–115k
1.7x vs typical
SteamSpy 100k–200k
Est. revenue
$252k–$677k after Steam's cut $458k–$1.0M before Steam's cut
$12.99
2k reviews
Mixed
RPGAction
UNDYING - "KINGDOM"
2023
Est. copies
≈ 47k–76k
SteamSpy 100k–200k
Est. revenue
$258k–$692k after Steam's cut $468k–$1.1M before Steam's cut
$19.99
2k reviews
Mostly Positive
Story RichMultiple Endings
Decision: Red Daze
2022
Est. copies
≈ 22k–36k
SteamSpy 20k–50k
Est. revenue
$123k–$332k after Steam's cut $224k–$510k before Steam's cut
$19.99
905 reviews
Mostly Positive
SurvivalAction
Tunguska: The Visitation - Final Cut
2021
Est. copies
≈ 47k–76k
SteamSpy 50k–100k
Est. revenue
$193k–$518k after Steam's cut $350k–$796k before Steam's cut
$14.99
2k reviews
Very Positive
Post-apocalypticSurvival
I Shall Remain
2015
Est. copies
≈ 8k–13k
SteamSpy 20k–50k
Est. revenue
$22k–$59k after Steam's cut $40k–$90k before Steam's cut
$9.99
163 reviews
Mixed
IndieRPG
Left 4 Dead 2
2009
Est. copies
≈ 67.0M–108.9M
761x vs typical
SteamSpy 50M–100M
Est. revenue
$184.1M–$495.0M after Steam's cut $334.7M–$761.6M before Steam's cut
$9.99
1.1M reviews
Overwhelmingly Positive
ZombiesCo-op
Survival Nation
2023
Est. copies
≈ 6k–10k
SteamSpy under 20k
Est. revenue
$52k–$140k after Steam's cut $94k–$215k before Steam's cut
$29.99
254 reviews
Mostly Positive
VRZombies

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