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How many copies did Love is... sell?

Estimated copies sold
≈ 7k–12k
$21k–$55k after Steam's cut $37k–$85k before Steam's cut
from 302 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Love is... and predicted how it would do from its 8 similar games. Every figure here, including Love is...'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 627k–1.2M
best case 1.3M (Unpacking)
Games like Love is...

A typical game among these

≈ 627k–1.2M copies

≈ $2.3M–$5.0M after Steam's cut

from ~20k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Unpacking at ≈ 1.0M–1.7M copies, ≈ $5.6M–$15.1M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 3k reviews in their first month; the range was 579 to 7k.
The genre you'd be entering
These games
The similar games share Puzzle (7 of 8) and Hidden Object (5 of 8).
The winners
Winners here lead with Puzzle, priced around $12. The breakout hits carry Singleplayer + Pixel Graphics + Simulation; a typical game here doesn't.
When they shipped
The similar games span 2009 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Unpacking
2021
Est. copies
≈ 1.0M–1.7M
2.1x vs typical
SteamSpy 500k–1M
Est. revenue
$5.6M–$15.1M after Steam's cut $10.2M–$23.2M before Steam's cut
$19.99
41k reviews
Very Positive
RelaxingCute
The Room
2014
Est. copies
≈ 1.8M–2.9M
1.6x vs typical
SteamSpy 500k–1M
Est. revenue
$2.4M–$6.6M after Steam's cut $4.4M–$10.1M before Steam's cut
$4.99
32k reviews
Overwhelmingly Positive
PuzzleMystery
The Room Two
2016
Est. copies
≈ 908k–1.5M
SteamSpy 500k–1M
Est. revenue
$1.2M–$3.3M after Steam's cut $2.3M–$5.2M before Steam's cut
$4.99
22k reviews
Overwhelmingly Positive
PuzzleMystery
Witch It
2020
Est. copies
≈ 493k–801k
SteamSpy 1M–2M
Est. revenue
$2.7M–$7.3M after Steam's cut $4.9M–$11.2M before Steam's cut
$19.99
20k reviews
Very Positive
MultiplayerFunny
Machinarium
2009
Est. copies
≈ 1.3M–2.1M
SteamSpy 1M–2M
Est. revenue
$7.2M–$19.5M after Steam's cut $13.2M–$30.0M before Steam's cut
$19.99
21k reviews
Overwhelmingly Positive
Point & ClickPuzzle
The Room 4: Old Sins
2021
Est. copies
≈ 456k–741k
SteamSpy 200k–500k
Est. revenue
$1.1M–$3.0M after Steam's cut $2.1M–$4.7M before Steam's cut
$8.99
18k reviews
Overwhelmingly Positive
PuzzleMystery
A Little to the Left
2022
Est. copies
≈ 478k–777k
SteamSpy 200k–500k
Est. revenue
$2.0M–$5.3M after Steam's cut $3.6M–$8.2M before Steam's cut
$14.99
19k reviews
Very Positive
PuzzleRelaxing
The Room Three
2018
Est. copies
≈ 409k–665k
too small to compare
SteamSpy 200k–500k
Est. revenue
$674k–$1.8M after Steam's cut $1.2M–$2.8M before Steam's cut
$5.99
13k reviews
Overwhelmingly Positive
PuzzleMystery

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