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How many copies did Unpacking sell?

Estimated copies sold
≈ 1.0M–1.7M
$5.6M–$15.1M after Steam's cut $10.2M–$23.2M before Steam's cut
from 41k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Unpacking and predicted how it would do from its 8 similar games. Every figure here, including Unpacking's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.4M–5.0M
best case 57.1M (Stardew Valley)
Games like Unpacking

A typical game among these

≈ 1.4M–5.0M copies

≈ $5.2M–$64.4M after Steam's cut

from ~50k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Simulation (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Stardew Valley at ≈ 43.5M–70.7M copies, ≈ $179.4M–$482.4M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 2k reviews in their first month; the range was 57 to 37k.
The genre you'd be entering
These games
The similar games share Simulation (4 of 8) and Sandbox (3 of 8).
The winners
Winners here lead with Farming Sim + Life Sim, priced around $15. The breakout hits carry Pixel Graphics + Agriculture + Farming Sim; a typical game here doesn't.
When they shipped
The similar games span 2016 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Stardew Valley
2016
Est. copies
≈ 43.5M–70.7M
21x vs typical
SteamSpy 20M–50M
Est. revenue
$179.4M–$482.4M after Steam's cut $326.2M–$742.1M before Steam's cut
$14.99
1.0M reviews
Overwhelmingly Positive
Farming SimPixel Graphics
The Sims™ 4
2020
Est. copies
≈ 5.0M–8.1M
4.0x vs typical
SteamSpy 10M–20M
Est. revenue
Free
Free
201k reviews
Very Positive
Life SimCharacter Customization
DARK SOULS™: REMASTERED
2018
Est. copies
≈ 4.8M–7.7M
3.1x vs typical
SteamSpy 2M–5M
Est. revenue
$52.3M–$140.6M after Steam's cut $95.1M–$216.3M before Steam's cut
$39.99
156k reviews
Very Positive
Souls-likeDark Fantasy
Planet Zoo
2019
Est. copies
≈ 2.8M–4.6M
1.9x vs typical
SteamSpy 2M–5M
Est. revenue
$34.9M–$93.8M after Steam's cut $63.4M–$144.3M before Steam's cut
$44.99
98k reviews
Very Positive
Draw & Guess
2021
Est. copies
≈ 874k–1.4M
SteamSpy 1M–2M
Est. revenue
$1.2M–$3.2M after Steam's cut $2.2M–$5.0M before Steam's cut
$4.99
35k reviews
Very Positive
PartyMultiplayer
Dorfromantik
2022
Est. copies
≈ 735k–1.2M
SteamSpy 1M–2M
Est. revenue
$2.8M–$7.6M after Steam's cut $5.1M–$11.7M before Steam's cut
$13.99
30k reviews
Overwhelmingly Positive
PuzzleRelaxing
My Singing Monsters
2021
Est. copies
≈ 1.2M–2.0M
SteamSpy 1M–2M
Est. revenue
Free
Free
50k reviews
Very Positive
Creature CollectorSimulation
Slime Rancher 2
2025
Est. copies
≈ 1.2M–2.0M
SteamSpy 1M–2M
Est. revenue
$10.3M–$27.6M after Steam's cut $18.7M–$42.5M before Steam's cut
$29.99
50k reviews
Very Positive
Early AccessCute

Sizing up your own game? See how many copies games in its genre usually sell before you build it.