How much revenue did The Masterplan make?

$141k–$378k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did The Masterplan sell?

Q: How many copies did The Masterplan sell?

26k to 42k copies, based on its 524 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 26k–42k; $141k–$378k after Steam's cut $256k–$581k before Steam's cut; from 524 reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Masterplan and predicted how it would do from its 3 similar games. Every figure here, including The Masterplan's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2k–3k

best case 3k (UNDETECTED)

Games like The Masterplan

A typical game among these

≈ 2k–3k copies

≈ $10k–$20k after Steam's cut

from ~103 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

None of the 3 similar games are hits.

This comes from a small set of games, so take it as a sketch.

Best case: UNDETECTED at ≈ 3k–4k copies, ≈ $11k–$29k after Steam's cut.

What their first month looked like

About half the games that made it here had over 36 reviews in their first month; the range was 2 to 44.

Games with under about 100 reviews in month one almost never recover.

The genre you'd be entering

These games: The similar games share Stealth (3 of 3) and Action-Adventure (2 of 3).
The winners: Winners here lead with Stealth + Top-Down, priced around $15.
When they shipped: None of the similar games shipped in the last two years; the newest is from 2023. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
UNDETECTED 2022	Est. copies ≈ 3k–4k SteamSpy 50k–100k	Est. revenue $11k–$29k after Steam's cut $20k–$45k before Steam's cut	$14.99	107 reviews Mixed	StealthAction
A-Star Theft 2020	Est. copies ≈ 446–725 SteamSpy under 20k	Est. revenue $612–$2k after Steam's cut $1k–$3k before Steam's cut	$4.99	18 reviews Positive	ActionStealth
Spirited Thief 2023	Est. copies ≈ 3k–4k SteamSpy under 20k	Est. revenue $11k–$28k after Steam's cut $19k–$44k before Steam's cut	$14.99	103 reviews Very Positive	StealthTurn-Based Strategy