How much revenue did Town of Salem make?

$2.8M–$7.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Town of Salem sell?

Q: How many copies did Town of Salem sell?

2.0M to 3.3M copies, based on its 36k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 2.0M–3.3M; $2.8M–$7.5M after Steam's cut $5.1M–$11.5M before Steam's cut; from 36k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Town of Salem and predicted how it would do from its 8 similar games. Every figure here, including Town of Salem's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 413k–1.6M

best case 4.2M (Deceit)

Games like Town of Salem

A typical game among these

≈ 413k–1.6M copies

≈ $1.7M–$5.0M after Steam's cut

from ~16k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Deceit at ≈ 3.2M–5.1M copies.

What their first month looked like

About half the games that made it here had over 8k reviews in their first month; the range was 1k to 10k.

The genre you'd be entering

These games: The similar games share Horror (5 of 8) and Co-op (4 of 8).
The winners: Winners here lead with Horror + Social Deduction.
When they shipped: The similar games span 2015 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Deceit 2017	Est. copies ≈ 3.2M–5.1M 5.9x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	92k reviews Mostly Positive	PvPMultiplayer
Unfortunate Spacemen 2020	Est. copies ≈ 187k–305k SteamSpy 500k–1M	Est. revenue Free	Free	8k reviews Very Positive	Survival HorrorInvestigation
Warhammer 40,000: Rogue Trader 2023	Est. copies ≈ 1.2M–2.0M 3.1x vs typical SteamSpy 10M–20M	Est. revenue $16.5M–$44.4M after Steam's cut $30.0M–$68.3M before Steam's cut	$49.99	48k reviews Very Positive	Character CustomizationCinematic
In Silence 2021	Est. copies ≈ 296k–482k SteamSpy 500k–1M	Est. revenue $815k–$2.2M after Steam's cut $1.5M–$3.4M before Steam's cut	$9.99	12k reviews Mostly Positive	HorrorMultiplayer
ATOM RPG: Post-apocalyptic indie game 2018	Est. copies ≈ 321k–522k SteamSpy 500k–1M	Est. revenue $1.3M–$3.6M after Steam's cut $2.4M–$5.5M before Steam's cut	$14.99	11k reviews Very Positive	CRPGExploration
Shower With Your Dad Simulator 2015: Do You Still Shower With Your Dad 2015	Est. copies ≈ 490k–796k SteamSpy 100k–200k	Est. revenue $133k–$358k after Steam's cut $242k–$551k before Steam's cut	$0.99	10k reviews Overwhelmingly Positive	Arcade2D
Pacify 2019	Est. copies ≈ 1.2M–2.0M 2.7x vs typical SteamSpy 2M–5M	Est. revenue $1.7M–$4.5M after Steam's cut $3.1M–$7.0M before Steam's cut	$4.99	43k reviews Very Positive	HorrorOnline Co-Op
Secret Neighbor: Hello Neighbor Multiplayer 2019	Est. copies ≈ 559k–908k SteamSpy 1M–2M	Est. revenue $3.1M–$8.3M after Steam's cut $5.6M–$12.7M before Steam's cut	$19.99	19k reviews Very Positive	MultiplayerHorror