How much revenue did Town of Salem make?

$2.6M–$7.0M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Town of Salem sell?

Q: How many copies did Town of Salem sell?

1.9M to 3.1M copies, based on its 36k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.9M–3.1M; $2.6M–$7.0M after Steam's cut $4.7M–$10.7M before the cut; from 36k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Town of Salem out and predicted the genre from its 8 similar games. Every figure here, including Town of Salem's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 412k–1.5M

best case 4.2M (Deceit)

The Horror genre

All 8 of your similar games are hits. A healthy genre for a game like yours.

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

A typical game

≈ 412k–1.5M copies

≈ $1.7M–$5.0M after Steam's cut

from ~16k reviews

Best case

≈ 3.2M–5.2M copies

Deceit

The genre you'd be entering

Your set: Your set clusters on Horror (5 of 8) and Co-op (4 of 8).
The winners: Winners here lead with Horror + Social Deduction, priced around $12.
The era: The games you compared span 2015 to 2023, a genre with a long track record.

Copies and revenue are rough lifetime estimates from the review count.

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