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How many copies did Shop Simulator: Waifu Pillows sell?

Estimated copies sold
≈ 2k–4k
$7k–$18k after Steam's cut $12k–$27k before Steam's cut
from 97 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Shop Simulator: Waifu Pillows and predicted how it would do from its 8 similar games. Every figure here, including Shop Simulator: Waifu Pillows's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.1M–3.9M
best case 78.3M (Euro Truck Simulator 2)
Games like Shop Simulator: Waifu Pillows

A typical game among these

≈ 3.1M–3.9M copies

≈ $21.2M–$64.4M after Steam's cut

from ~81k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Euro Truck Simulator 2 at ≈ 59.7M–97.0M copies, ≈ $328.0M–$881.9M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Simulation (8 of 8) and Management (6 of 8).
The winners
Winners here lead with Simulation + Moddable, priced around $25. The breakout hits carry Moddable + Transportation + Automobile Sim; a typical game here doesn't.
When they shipped
The similar games span 2012 to 2025, and 2 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Euro Truck Simulator 2
2012
Est. copies
≈ 59.7M–97.0M
12x vs typical
SteamSpy 10M–20M
Est. revenue
$328.0M–$881.9M after Steam's cut $596.4M–$1356.8M before Steam's cut
$19.99
944k reviews
Overwhelmingly Positive
DrivingTransportation
Cities: Skylines
2015
Est. copies
≈ 14.2M–23.1M
3.6x vs typical
SteamSpy 10M–20M
Est. revenue
$117.2M–$315.2M after Steam's cut $213.1M–$484.9M before Steam's cut
$29.99
291k reviews
Very Positive
Supermarket Simulator
2025
Est. copies
≈ 2.1M–3.4M
SteamSpy 2M–5M
Est. revenue
$11.5M–$30.9M after Steam's cut $20.9M–$47.6M before Steam's cut
$19.99
84k reviews
Very Positive
Supermarket Together
2024
Est. copies
≈ 2.5M–4.0M
SteamSpy 2M–5M
Est. revenue
Free
Free
100k reviews
Very Positive
SimulationOnline Co-Op
Planet Zoo
2019
Est. copies
≈ 2.8M–4.6M
SteamSpy 2M–5M
Est. revenue
$34.9M–$93.8M after Steam's cut $63.4M–$144.3M before Steam's cut
$44.99
98k reviews
Very Positive
Farming Simulator 19
2018
Est. copies
≈ 2.3M–3.8M
SteamSpy 2M–5M
Est. revenue
$11.5M–$30.9M after Steam's cut $20.9M–$47.5M before Steam's cut
$17.99
76k reviews
Very Positive
Prison Architect
2015
Est. copies
≈ 3.8M–6.1M
SteamSpy 5M–10M
Est. revenue
$31.0M–$83.3M after Steam's cut $56.3M–$128.2M before Steam's cut
$29.99
77k reviews
Very Positive
SimulationBuilding
Planet Coaster
2016
Est. copies
≈ 3.0M–4.9M
SteamSpy 2M–5M
Est. revenue
$37.2M–$100.0M after Steam's cut $67.6M–$153.8M before Steam's cut
$44.99
72k reviews
Very Positive
SimulationBuilding

Sizing up your own game? See how many copies games in its genre usually sell before you build it.