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How many copies did Mafia sell?

Estimated copies sold
≈ 1.0M–1.7M
$4.3M–$11.5M after Steam's cut $7.7M–$17.6M before Steam's cut
from 16k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Mafia and predicted how it would do from its 8 similar games. Every figure here, including Mafia's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.6M–5.7M
best case 3.6M (Mafia: Definitive Edition)
Games like Mafia

A typical game among these

≈ 3.6M–5.7M copies

≈ $42.0M–$56.4M after Steam's cut

from ~82k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Mafia: Definitive Edition at ≈ 2.8M–4.5M copies, ≈ $30.4M–$81.7M after Steam's cut.

The genre you'd be entering
These games
The similar games share Open World (6 of 8) and Crime (5 of 8).
The winners
Winners here lead with Open World + Crime, priced around $40.
When they shipped
The similar games span 2008 to 2020, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Open WorldHacking

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