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How many copies did Zombie Night Terror sell?

Estimated copies sold
≈ 167k–271k
$597k–$1.6M after Steam's cut $1.1M–$2.5M before Steam's cut
from 4k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Zombie Night Terror and predicted how it would do from its 8 similar games. Every figure here, including Zombie Night Terror's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 366k–445k
best case 2.4M (UNO)
Games like Zombie Night Terror

A typical game among these

≈ 366k–445k copies

≈ $1.2M–$2.3M after Steam's cut

from ~9k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Base-Building (2 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: UNO at ≈ 1.9M–3.0M copies, ≈ $5.1M–$13.8M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Base-Building (2 of 8) and Shooter (2 of 8).
The winners
Winners here lead with Card Game + Tabletop, priced around $10. The breakout hits carry Card Game + Tabletop + Board Game; a typical game here doesn't.
When they shipped
None of the similar games shipped in the last two years; the newest is from 2018. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 38 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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≈ 1.9M–3.0M
6.0x vs typical
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