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How many copies did IMSCARED sell?

Estimated copies sold
≈ 166k–270k
$182k–$490k after Steam's cut $331k–$754k before Steam's cut
from 4k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid IMSCARED and predicted how it would do from its 8 similar games. Every figure here, including IMSCARED's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 5.3M–10.6M
best case 51.1M (Dead by Daylight)
Games like IMSCARED

A typical game among these

≈ 5.3M–10.6M copies

≈ $41.8M–$72.5M after Steam's cut

from ~164k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Dead by Daylight at ≈ 39.0M–63.3M copies, ≈ $214.2M–$575.9M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 41k reviews in their first month; the range was 35k to 55k.
The genre you'd be entering
These games
The similar games share Horror (8 of 8) and First-Person (6 of 8).
The winners
Winners here lead with Horror + Co-op, priced around $20. The breakout hits carry Online Co-Op + Co-op; a typical game here doesn't.
When they shipped
The similar games span 2013 to 2024, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Doki Doki Literature Club!
2017
Est. copies
≈ 7.9M–12.8M
SteamSpy 5M–10M
Est. revenue
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Dead by Daylight
2016
Est. copies
≈ 39.0M–63.3M
5.7x vs typical
SteamSpy 20M–50M
Est. revenue
$214.2M–$575.9M after Steam's cut $389.4M–$886.0M before Steam's cut
$19.99
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Lethal Company
2023
Est. copies
≈ 12.7M–20.6M
3.1x vs typical
SteamSpy 10M–20M
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$34.8M–$93.6M after Steam's cut $63.3M–$144.0M before Steam's cut
$9.99
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Online Co-OpHorror
Content Warning
2024
Est. copies
≈ 4.1M–6.6M
SteamSpy 5M–10M
Est. revenue
$8.9M–$24.0M after Steam's cut $16.2M–$36.9M before Steam's cut
$7.99
164k reviews
Very Positive
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SCP: Secret Laboratory
2017
Est. copies
≈ 8.1M–13.1M
SteamSpy 5M–10M
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Free
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Free to PlayMultiplayer
Resident Evil Village
2021
Est. copies
≈ 3.8M–6.2M
SteamSpy 2M–5M
Est. revenue
$42.2M–$113.5M after Steam's cut $76.8M–$174.6M before Steam's cut
$39.99
155k reviews
Overwhelmingly Positive
Outlast
2013
Est. copies
≈ 8.8M–14.4M
SteamSpy 2M–5M
Est. revenue
$36.4M–$98.0M after Steam's cut $66.3M–$150.7M before Steam's cut
$14.99
140k reviews
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HorrorFirst-Person
Phasmophobia
2020
Est. copies
≈ 20.9M–33.9M
5.1x vs typical
SteamSpy 10M–20M
Est. revenue
$114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut
$19.99
842k reviews
Very Positive
HorrorOnline Co-Op

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