How much revenue did theBlu make?

theBlu is free to play, so there is no copy-sales revenue to estimate.

How many copies did theBlu sell?

Q: How many copies did theBlu sell?

53k to 86k copies, based on its 1k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 53k–86k; from 1k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid theBlu and predicted how it would do from its 8 similar games. Every figure here, including theBlu's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 8.6M–15.4M

best case 27.3M (The Forest)

Games like theBlu

A typical game among these

≈ 8.6M–15.4M copies

≈ $64.8M–$212.2M after Steam's cut

from ~276k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: The Forest at ≈ 20.8M–33.7M copies, ≈ $114.2M–$306.9M after Steam's cut.

The genre you'd be entering

These games: The similar games share Open World (5 of 8) and Simulation (4 of 8).
The winners: Winners here lead with Open World Survival Craft + Survival, priced around $20.
When they shipped: The similar games span 2014 to 2021, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Forza Horizon 4 2021	Est. copies ≈ 7.5M–12.2M SteamSpy 5M–10M	Est. revenue Free	Free	303k reviews Very Positive	RacingOpen World
VRChat 2017	Est. copies ≈ 9.3M–15.1M SteamSpy 20M–50M	Est. revenue Free	Free	269k reviews Mostly Positive	VRFree to Play
Assetto Corsa 2014	Est. copies ≈ 9.8M–15.9M SteamSpy 5M–10M	Est. revenue $53.8M–$144.6M after Steam's cut $97.8M–$222.5M before Steam's cut	$19.99	175k reviews Very Positive	RacingAutomobile Sim
No Man's Sky 2016	Est. copies ≈ 17.5M–28.5M 1.5x vs typical SteamSpy 5M–10M	Est. revenue $289.3M–$777.8M after Steam's cut $526.0M–$1196.6M before Steam's cut	$59.99	422k reviews Very Positive	Open WorldOpen World Survival Craft
Forza Horizon 5 2021	Est. copies ≈ 7.0M–11.4M SteamSpy 5M–10M	Est. revenue $115.3M–$310.1M after Steam's cut $209.7M–$477.1M before Steam's cut	$59.99	282k reviews Very Positive	RacingOpen World
The Forest 2018	Est. copies ≈ 20.8M–33.7M 2.5x vs typical SteamSpy 20M–50M	Est. revenue $114.2M–$306.9M after Steam's cut $207.5M–$472.2M before Steam's cut	$19.99	683k reviews Overwhelmingly Positive	Open World Survival CraftSurvival
Tabletop Simulator 2015	Est. copies ≈ 3.6M–5.9M SteamSpy 2M–5M	Est. revenue $20.0M–$53.8M after Steam's cut $36.4M–$82.8M before Steam's cut	$19.99	75k reviews Overwhelmingly Positive	TabletopBoard Game
Elite Dangerous 2015	Est. copies ≈ 5.3M–8.5M SteamSpy 2M–5M	Est. revenue $28.9M–$77.8M after Steam's cut $52.6M–$119.6M before Steam's cut	$19.99	108k reviews Mostly Positive	Space SimSpace