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How many copies did 35MM sell?

Estimated copies sold
≈ 181k–295k
$448k–$1.2M after Steam's cut $815k–$1.9M before Steam's cut
from 4k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid 35MM and predicted how it would do from its 8 similar games. Every figure here, including 35MM's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 625k–6.6M
best case 12.1M (DOOM)
Games like 35MM

A typical game among these

≈ 625k–6.6M copies

≈ $4.3M–$67.2M after Steam's cut

from ~39k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Horror (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: DOOM at ≈ 9.2M–15.0M copies, ≈ $50.7M–$136.4M after Steam's cut.

The genre you'd be entering
These games
The similar games share Horror (4 of 8) and First-Person (3 of 8).
The winners
Winners here lead with FPS + Gore, priced around $20.
When they shipped
The similar games span 2013 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Counter-Strike Nexon
2014
Est. copies
≈ 2.4M–4.0M
SteamSpy 5M–10M
Est. revenue
Free
Free
43k reviews
Mixed
Free to PlayFPS
Scorn
2022
Est. copies
≈ 494k–802k
SteamSpy 1M–2M
Est. revenue
$5.4M–$14.6M after Steam's cut $9.9M–$22.5M before Steam's cut
$39.99
20k reviews
Mostly Positive
GoreHorror
Infestation: The New Z
2016
Est. copies
≈ 1.4M–2.3M
SteamSpy 5M–10M
Est. revenue
Free
Free
34k reviews
Mixed
ZombiesFree to Play
DOOM
2016
Est. copies
≈ 9.2M–15.0M
5.7x vs typical
SteamSpy 5M–10M
Est. revenue
$50.7M–$136.4M after Steam's cut $92.3M–$209.9M before Steam's cut
$19.99
222k reviews
Overwhelmingly Positive
FPSGore
Outlast
2013
Est. copies
≈ 8.8M–14.4M
3.6x vs typical
SteamSpy 2M–5M
Est. revenue
$36.4M–$98.0M after Steam's cut $66.3M–$150.7M before Steam's cut
$14.99
140k reviews
Overwhelmingly Positive
HorrorFirst-Person
Lunch Lady
2021
Est. copies
≈ 324k–527k
SteamSpy 500k–1M
Est. revenue
$445k–$1.2M after Steam's cut $809k–$1.8M before Steam's cut
$4.99
13k reviews
Very Positive
HorrorOnline Co-Op
Just Survive
2015
Est. copies
≈ 3.7M–6.1M
2.0x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
77k reviews
Mixed
ZombiesSurvival
Call of Cthulhu®
2018
Est. copies
≈ 424k–690k
SteamSpy 1M–2M
Est. revenue
$2.3M–$6.3M after Steam's cut $4.2M–$9.7M before Steam's cut
$19.99
14k reviews
Mostly Positive
LovecraftianHorror

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