How much revenue did Mustache in Hell make?

$2k–$7k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Mustache in Hell sell?

Q: How many copies did Mustache in Hell sell?

3k to 5k copies, based on its 73 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 3k–5k; $2k–$7k after Steam's cut $5k–$10k before Steam's cut; from 73 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Mustache in Hell and predicted how it would do from its 8 similar games. Every figure here, including Mustache in Hell's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 175k–235k

best case 567k (Touhou Luna Nights)

Games like Mustache in Hell

A typical game among these

≈ 175k–235k copies

≈ $293k–$1.6M after Steam's cut

from ~6k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Touhou Luna Nights at ≈ 432k–701k copies, ≈ $2.1M–$5.7M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 2k reviews in their first month; the range was 591 to 5k.

The genre you'd be entering

These games: The similar games share Bullet Hell (7 of 8) and Action Roguelike (4 of 8).
The winners: Winners here lead with Metroidvania + Bullet Hell, priced around $18. The breakout hits carry Metroidvania + Exploration + Female Protagonist; a typical game here doesn't.
When they shipped: The similar games span 2016 to 2024, and 2 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Rabi-Ribi 2016	Est. copies ≈ 511k–830k 1.9x vs typical SteamSpy 500k–1M	Est. revenue $2.5M–$6.8M after Steam's cut $4.6M–$10.4M before Steam's cut	$17.99	12k reviews Overwhelmingly Positive	AnimeMetroidvania
Army of Ruin 2023	Est. copies ≈ 70k–114k too small to compare SteamSpy 200k–500k	Est. revenue $154k–$413k after Steam's cut $279k–$635k before Steam's cut	$7.99	3k reviews Very Positive	Action RoguelikeBullet Hell
Nordic Ashes: Survivors of Ragnarok 2024	Est. copies ≈ 157k–256k SteamSpy 200k–500k	Est. revenue $432k–$1.2M after Steam's cut $786k–$1.8M before Steam's cut	$9.99	6k reviews Very Positive	Action RoguelikeBullet Hell
Dungeon Munchies 2022	Est. copies ≈ 179k–291k SteamSpy 200k–500k	Est. revenue $985k–$2.6M after Steam's cut $1.8M–$4.1M before Steam's cut	$19.99	7k reviews Overwhelmingly Positive	IndieAction
Minishoot' Adventures 2024	Est. copies ≈ 206k–335k SteamSpy 200k–500k	Est. revenue $849k–$2.3M after Steam's cut $1.5M–$3.5M before Steam's cut	$14.99	8k reviews Overwhelmingly Positive	Twin Stick Shooter Bullet Hell
Picayune Dreams 2023	Est. copies ≈ 116k–188k SteamSpy 100k–200k	Est. revenue $159k–$427k after Steam's cut $289k–$657k before Steam's cut	$4.99	5k reviews Overwhelmingly Positive	Bullet HellPsychedelic
Touhou Luna Nights 2019	Est. copies ≈ 432k–701k 2.4x vs typical SteamSpy 500k–1M	Est. revenue $2.1M–$5.7M after Steam's cut $3.9M–$8.8M before Steam's cut	$17.99	15k reviews Overwhelmingly Positive	MetroidvaniaDifficult
Necrosmith 2022	Est. copies ≈ 133k–216k SteamSpy 500k–1M	Est. revenue $109k–$294k after Steam's cut $199k–$453k before Steam's cut	$2.99	5k reviews Very Positive	ZombiesAction Roguelike