How much revenue did The Hex make?

$465k–$1.3M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did The Hex sell?

Q: How many copies did The Hex sell?

169k to 275k copies, based on its 6k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 169k–275k; $465k–$1.3M after Steam's cut $845k–$1.9M before Steam's cut; from 6k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Hex and predicted how it would do from its 5 similar games. Every figure here, including The Hex's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2.1M–3.7M

best case 5.0M (Alan Wake)

Games like The Hex

A typical game among these

≈ 2.1M–3.7M copies

≈ $23.7M–$28.8M after Steam's cut

from ~57k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 5 of the similar games are hits.

Best case: Alan Wake at ≈ 3.8M–6.2M copies, ≈ $15.7M–$42.1M after Steam's cut.

The genre you'd be entering

These games: The similar games share Story Rich (4 of 5) and Choices Matter (2 of 5).
The winners: Winners here lead with Horror + Third Person, priced around $15.
When they shipped: The similar games span 2012 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Life is Strange: Before the Storm 2017	Est. copies ≈ 1.3M–2.1M too small to compare SteamSpy 2M–5M	Est. revenue $6.1M–$16.4M after Steam's cut $11.1M–$25.2M before Steam's cut	$16.99	38k reviews Very Positive	Story RichChoices Matter
Life is Strange 2 2018	Est. copies ≈ 1.3M–2.0M too small to compare SteamSpy 10M–20M	Est. revenue Free	Free	41k reviews Very Positive	Choices MatterStory Rich
What Remains of Edith Finch 2017	Est. copies ≈ 1.8M–3.0M SteamSpy 500k–1M	Est. revenue $10.1M–$27.2M after Steam's cut $18.4M–$41.8M before Steam's cut	$19.99	53k reviews Overwhelmingly Positive	Story RichAtmospheric
DREDGE 2023	Est. copies ≈ 1.4M–2.3M SteamSpy 1M–2M	Est. revenue $15.6M–$41.9M after Steam's cut $28.4M–$64.5M before Steam's cut	$39.99	57k reviews Overwhelmingly Positive	ExplorationFishing
Alan Wake 2012	Est. copies ≈ 3.8M–6.2M SteamSpy 2M–5M	Est. revenue $15.7M–$42.1M after Steam's cut $28.5M–$64.7M before Steam's cut	$14.99	60k reviews Very Positive	ActionHorror