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How many copies did Pictopix sell?

Estimated copies sold
≈ 52k–84k
$100k–$269k after Steam's cut $182k–$413k before Steam's cut
from 2k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Pictopix and predicted how it would do from its 8 similar games. Every figure here, including Pictopix's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.7M–3.5M
best case 8.8M (It Takes Two)
Games like Pictopix

A typical game among these

≈ 1.7M–3.5M copies

≈ $13.9M–$23.5M after Steam's cut

from ~59k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

These similar games lean toward the genre's biggest winners; the typical figure comes from its ordinary successes.

Best case: It Takes Two at ≈ 6.7M–10.9M copies, ≈ $73.7M–$198.3M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 13k reviews in their first month; the range was 4k to 21k.
The genre you'd be entering
These games
The similar games share Puzzle (8 of 8) and Dark (3 of 8).
The winners
Winners here lead with Puzzle, priced around $20.
When they shipped
The similar games span 2007 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Poppy Playtime
2021
Est. copies
≈ 3.5M–5.7M
2.4x vs typical
SteamSpy 5M–10M
Est. revenue
Free
Free
143k reviews
Very Positive
HorrorFree to Play
Portal
2007
Est. copies
≈ 12.6M–20.5M
3.4x vs typical
SteamSpy 10M–20M
Est. revenue
$34.6M–$93.1M after Steam's cut $63.0M–$143.3M before Steam's cut
$9.99
199k reviews
Overwhelmingly Positive
PuzzlePuzzle-Platformer
Human Fall Flat
2016
Est. copies
≈ 9.5M–15.4M
3.9x vs typical
SteamSpy 10M–20M
Est. revenue
$52.0M–$139.7M after Steam's cut $94.5M–$214.9M before Steam's cut
$19.99
227k reviews
Very Positive
Co-opFunny
LIMBO
2011
Est. copies
≈ 3.9M–6.4M
SteamSpy 2M–5M
Est. revenue
$13.5M–$36.3M after Steam's cut $24.5M–$55.8M before Steam's cut
$12.49
62k reviews
Very Positive
Puzzle-PlatformerIndie
Little Nightmares II
2021
Est. copies
≈ 1.5M–2.4M
SteamSpy 1M–2M
Est. revenue
$12.0M–$32.3M after Steam's cut $21.8M–$49.7M before Steam's cut
$29.99
59k reviews
Very Positive
HorrorAdventure
Firework
2021
Est. copies
≈ 1.1M–1.8M
SteamSpy 500k–1M
Est. revenue
$3.0M–$8.1M after Steam's cut $5.5M–$12.5M before Steam's cut
$9.99
44k reviews
Overwhelmingly Positive
HorrorIndie
Helltaker
2020
Est. copies
≈ 3.2M–5.2M
2.2x vs typical
SteamSpy 2M–5M
Est. revenue
Free
Free
128k reviews
Overwhelmingly Positive
Free to PlayCute
It Takes Two
2021
Est. copies
≈ 6.7M–10.9M
4.6x vs typical
SteamSpy 5M–10M
Est. revenue
$73.7M–$198.3M after Steam's cut $134.1M–$305.0M before Steam's cut
$39.99
270k reviews
Overwhelmingly Positive
Co-opMultiplayer

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