How much revenue did Thing-in-Itself make?

$3k–$8k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Thing-in-Itself sell?

Q: How many copies did Thing-in-Itself sell?

4k to 7k copies, based on its 127 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 4k–7k; $3k–$8k after Steam's cut $5k–$12k before Steam's cut; from 127 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Thing-in-Itself and predicted how it would do from its 8 similar games. Every figure here, including Thing-in-Itself's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 136k–866k

best case 1.1M (Milk inside a bag of milk inside a bag of milk)

Games like Thing-in-Itself

A typical game among these

≈ 136k–866k copies

≈ $843k–$2.8M after Steam's cut

from ~8k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Milk inside a bag of milk inside a bag of milk at ≈ 853k–1.4M copies, ≈ $349k–$939k after Steam's cut.

What their first month looked like

About half the games that made it here had over 1k reviews in their first month; the range was 163 to 2k.

The genre you'd be entering

These games: The similar games share First-Person (5 of 8) and Walking Simulator (5 of 8).
The winners: Winners here lead with Visual Novel + Psychological Horror, priced around $1.
When they shipped: The similar games span 2015 to 2025, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Milk inside a bag of milk inside a bag of milk 2020	Est. copies ≈ 853k–1.4M 4.2x vs typical SteamSpy 500k–1M	Est. revenue $349k–$939k after Steam's cut $635k–$1.4M before Steam's cut	$1.49	34k reviews Overwhelmingly Positive	Visual Novel Psychological Horror
A Space for the Unbound 2023	Est. copies ≈ 196k–318k SteamSpy 200k–500k	Est. revenue $1.1M–$2.9M after Steam's cut $2.0M–$4.4M before Steam's cut	$19.99	8k reviews Overwhelmingly Positive	Story RichPixel Graphics
Before Your Eyes 2021	Est. copies ≈ 595k–968k 2.9x vs typical SteamSpy 200k–500k	Est. revenue $1.6M–$4.4M after Steam's cut $3.0M–$6.8M before Steam's cut	$9.99	24k reviews Overwhelmingly Positive	EmotionalNarrative
KARMA: The Dark World 2025	Est. copies ≈ 113k–184k SteamSpy 100k–200k	Est. revenue $779k–$2.1M after Steam's cut $1.4M–$3.2M before Steam's cut	$24.99	5k reviews Very Positive	Walking Simulator Psychological Horror
The Beginner's Guide 2015	Est. copies ≈ 1.2M–1.9M 2.9x vs typical SteamSpy 500k–1M	Est. revenue $3.2M–$8.5M after Steam's cut $5.8M–$13.1M before Steam's cut	$9.99	24k reviews Very Positive	Story Rich Walking Simulator
他人世界末 On-looker 2020	Est. copies ≈ 74k–120k SteamSpy 100k–200k	Est. revenue $183k–$491k after Steam's cut $332k–$756k before Steam's cut	$8.99	3k reviews Very Positive	Visual NovelDating Sim
When the Darkness comes 2019	Est. copies ≈ 243k–394k SteamSpy 200k–500k	Est. revenue Free	Free	8k reviews Very Positive	Psychological HorrorFree to Play
Summerland 2020	Est. copies ≈ 44k–71k SteamSpy 200k–500k	Est. revenue Free	Free	2k reviews Very Positive	AdventureStory Rich