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How many copies did It Lurks! A Noir Horror RPG. sell?

Estimated copies sold
≈ 248–403
$204–$548 after Steam's cut $371–$843 before Steam's cut
from 10 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid It Lurks! A Noir Horror RPG. and predicted how it would do from its 7 similar games. Every figure here, including It Lurks! A Noir Horror RPG.'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 439–3k
best case 5k (Lovecraft's Untold Stories 2)
Games like It Lurks! A Noir Horror RPG.

A typical game among these

≈ 439–3k copies

≈ $2k–$22k after Steam's cut

from ~27 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

None of the 7 similar games are hits.

Best case: Lovecraft's Untold Stories 2 at ≈ 4k–6k copies, ≈ $22k–$59k after Steam's cut.

What their first month looked like
About half the games that made it here had over 4 reviews in their first month; the range was 1 to 84.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Action RPG (6 of 7) and Hack and Slash (3 of 7).
The winners
Winners here lead with Action RPG + Lovecraftian, priced around $20.
When they shipped
Only 1 of the 7 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Sizing up your own game? See how many copies games in its genre usually sell before you build it.