How much revenue did Insomnis make?

$28k–$75k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Insomnis sell?

Q: How many copies did Insomnis sell?

7k to 11k copies, based on its 274 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 7k–11k; $28k–$75k after Steam's cut $51k–$116k before Steam's cut; from 274 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Insomnis and predicted how it would do from its 5 similar games. Every figure here, including Insomnis's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.6M–1.8M

best case 4.6M (Poppy Playtime)

Games like Insomnis

A typical game among these

≈ 1.6M–1.8M copies

≈ $5.5M–$27.2M after Steam's cut

from ~53k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 5 of the similar games are hits.

Best case: Poppy Playtime at ≈ 3.5M–5.7M copies. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 6k reviews in their first month; the range was 418 to 18k.

The genre you'd be entering

These games: The similar games share Horror (5 of 5) and Psychological Horror (3 of 5).
The winners: Winners here lead with Horror + Puzzle. The breakout hits carry Free to Play + First-Person + Dark; a typical game here doesn't.
When they shipped: None of the similar games shipped in the last two years; the newest is from 2023. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M 2.7x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	143k reviews Very Positive	HorrorFree to Play
Pacify 2019	Est. copies ≈ 1.2M–2.0M SteamSpy 2M–5M	Est. revenue $1.7M–$4.5M after Steam's cut $3.1M–$7.0M before Steam's cut	$4.99	43k reviews Very Positive	HorrorOnline Co-Op
Little Nightmares II 2021	Est. copies ≈ 1.5M–2.4M SteamSpy 1M–2M	Est. revenue $12.0M–$32.3M after Steam's cut $21.8M–$49.7M before Steam's cut	$29.99	59k reviews Very Positive	HorrorAdventure
Atomic Heart 2023	Est. copies ≈ 1.4M–2.3M SteamSpy 1M–2M	Est. revenue $22.9M–$61.6M after Steam's cut $41.7M–$94.8M before Steam's cut	$59.99	56k reviews Very Positive	Sexual ContentFPS
Backrooms: Escape Together 2022	Est. copies ≈ 1.2M–2.0M SteamSpy 500k–1M	Est. revenue $3.4M–$9.1M after Steam's cut $6.2M–$14.0M before Steam's cut	$9.99	50k reviews Very Positive	MultiplayerHorror