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How many copies did SELF sell?

Estimated copies sold
≈ 7k–11k
$9k–$25k after Steam's cut $17k–$39k before Steam's cut
from 278 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid SELF and predicted how it would do from its 8 similar games. Every figure here, including SELF's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 7k–21k
best case 58k (The Norwood Suite)
Games like SELF

A typical game among these

≈ 7k–21k copies

≈ $32k–$53k after Steam's cut

from ~423 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

1 of the 8 similar games is a hit.

No genre covers most of these similar games. The closest is First-Person (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: The Norwood Suite at ≈ 44k–72k copies, ≈ $122k–$329k after Steam's cut.

What their first month looked like
About half the games that made it here had over 88 reviews in their first month; the range was 23 to 140.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share First-Person (4 of 8) and Horror (4 of 8).
The winners
Winners here lead with First-Person + Exploration, priced around $10.
When they shipped
The similar games span 2017 to 2024, and 3 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Ten Bells
2024
Est. copies
≈ 15k–24k
SteamSpy under 20k
Est. revenue
$20k–$54k after Steam's cut $37k–$84k before Steam's cut
$4.99
595 reviews
Overwhelmingly Positive
I'm on Observation Duty 4
2021
Est. copies
≈ 21k–34k
2.0x vs typical
SteamSpy 50k–100k
Est. revenue
$29k–$78k after Steam's cut $53k–$120k before Steam's cut
$4.99
853 reviews
Overwhelmingly Positive
Insomnis
2022
Est. copies
≈ 7k–11k
SteamSpy under 20k
Est. revenue
$28k–$75k after Steam's cut $51k–$116k before Steam's cut
$14.99
274 reviews
Very Positive
AdventureIndie
The Norwood Suite
2017
Est. copies
≈ 44k–72k
3.1x vs typical
SteamSpy 50k–100k
Est. revenue
$122k–$329k after Steam's cut $222k–$505k before Steam's cut
$9.99
1k reviews
Very Positive
First-PersonExploration
A Day Without Me
2020
Est. copies
≈ 2k–3k
SteamSpy 20k–50k
Est. revenue
$3k–$9k after Steam's cut $6k–$14k before Steam's cut
$5.99
82 reviews
Mixed
MOUTHOLE
2024
Est. copies
≈ 5k–8k
SteamSpy under 20k
Est. revenue
Free
Free
206 reviews
Very Positive
Pixel GraphicsAtmospheric
Of Bird and Cage
2021
Est. copies
≈ 6k–9k
SteamSpy 100k–200k
Est. revenue
$15k–$42k after Steam's cut $28k–$64k before Steam's cut
$9.99
227 reviews
Mostly Positive
MusicFemale Protagonist
Departed Away
2024
Est. copies
≈ 14k–23k
SteamSpy 20k–50k
Est. revenue
$19k–$52k after Steam's cut $35k–$81k before Steam's cut
$4.99
572 reviews
Very Positive
Pixel GraphicsPsychological Horror

Sizing up your own game? See how many copies games in its genre usually sell before you build it.