Sign in
wishvane

How many copies did Bad Business sell?

Estimated copies sold
≈ 720–1k
$196–$527 after Steam's cut $356–$811 before Steam's cut
from 25 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Bad Business and predicted how it would do from its 8 similar games. Every figure here, including Bad Business's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 27k–136k
best case 662k (12 is Better Than 6)
Games like Bad Business

A typical game among these

≈ 27k–136k copies

≈ $161k–$789k after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

5 of the 8 similar games are hits.

Best case: 12 is Better Than 6 at ≈ 504k–820k copies, ≈ $1.4M–$3.7M after Steam's cut.

What their first month looked like
About half the games that made it here had over 293 reviews in their first month; the range was 62 to 2k.
The genre you'd be entering
These games
The similar games share Violent (7 of 8) and Top-Down Shooter (6 of 8).
The winners
Winners here lead with Shooter + Western, priced around $10.
When they shipped
The similar games span 2015 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

12 is Better Than 6
2015
Est. copies
≈ 504k–820k
3.8x vs typical
SteamSpy 1M–2M
Est. revenue
$1.4M–$3.7M after Steam's cut $2.5M–$5.7M before Steam's cut
$9.99
10k reviews
Very Positive
ActionShooter
APE OUT
2019
Est. copies
≈ 119k–193k
1.5x vs typical
SteamSpy 200k–500k
Est. revenue
$490k–$1.3M after Steam's cut $891k–$2.0M before Steam's cut
$14.99
4k reviews
Very Positive
ViolentIndie
OTXO
2023
Est. copies
≈ 99k–160k
SteamSpy 200k–500k
Est. revenue
$407k–$1.1M after Steam's cut $740k–$1.7M before Steam's cut
$14.99
4k reviews
Very Positive
Action RoguelikeTop-Down Shooter
GARAGE: Bad Trip
2018
Est. copies
≈ 25k–40k
SteamSpy 50k–100k
Est. revenue
$102k–$275k after Steam's cut $186k–$423k before Steam's cut
$14.99
817 reviews
Mixed
GoreAction
Mr. Fast
2020
Est. copies
≈ 5k–7k
SteamSpy under 20k
Est. revenue
$6k–$17k after Steam's cut $12k–$26k before Steam's cut
$4.99
186 reviews
Very Positive
Bullet TimeTwin Stick Shooter
The Hong Kong Massacre
2019
Est. copies
≈ 59k–96k
SteamSpy 100k–200k
Est. revenue
$324k–$870k after Steam's cut $589k–$1.3M before Steam's cut
$19.99
2k reviews
Mostly Positive
ActionBullet Time
Bloodroots
2021
Est. copies
≈ 8k–13k
SteamSpy 20k–50k
Est. revenue
$42k–$114k after Steam's cut $77k–$175k before Steam's cut
$19.99
311 reviews
Very Positive
ViolentDifficult
Suit for Hire
2025
Est. copies
≈ 83k–135k
SteamSpy 50k–100k
Est. revenue
$342k–$919k after Steam's cut $622k–$1.4M before Steam's cut
$14.99
3k reviews
Very Positive
Early AccessAction

Sizing up your own game? See how many copies games in its genre usually sell before you build it.