How much revenue did 12 is Better Than 6 make?

$1.4M–$3.7M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did 12 is Better Than 6 sell?

Q: How many copies did 12 is Better Than 6 sell?

504k to 820k copies, based on its 10k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 504k–820k; $1.4M–$3.7M after Steam's cut $2.5M–$5.7M before Steam's cut; from 10k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid 12 is Better Than 6 and predicted how it would do from its 8 similar games. Every figure here, including 12 is Better Than 6's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 367–41k

best case 103k (Kill The Crows)

Games like 12 is Better Than 6

A typical game among these

≈ 367–41k copies

≈ $402–$141k after Steam's cut

from ~52 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

2 of the 8 similar games are hits.

Best case: Kill The Crows at ≈ 79k–128k copies, ≈ $108k–$291k after Steam's cut.

What their first month looked like

About half the games that made it here had over 13 reviews in their first month; the range was 5 to 431.

Games with under about 100 reviews in month one almost never recover.

The genre you'd be entering

These games: The similar games share Top-Down Shooter (7 of 8) and Western (6 of 8).
The winners: Winners here lead with Western + Arcade, priced around $5.
When they shipped: The similar games span 2015 to 2025, and 2 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Westild's Law 2024	Est. copies ≈ 769–1k SteamSpy under 20k	Est. revenue $1k–$3k after Steam's cut $2k–$5k before Steam's cut	$5.99	31 reviews Positive	WesternTwin Stick Shooter
A Fistful of Gun 2015	Est. copies ≈ 24k–39k 9.4x vs typical SteamSpy 100k–200k	Est. revenue $66k–$177k after Steam's cut $120k–$272k before Steam's cut	$9.99	491 reviews Mixed	ActionIndie
Wild Willy West 2025	Est. copies ≈ 124–202 SteamSpy under 20k	Est. revenue $136–$367 after Steam's cut $247–$564 before Steam's cut	$3.99	5 reviews 5 user reviews	ActionShooter
Kill The Crows 2023	Est. copies ≈ 79k–128k 61x vs typical SteamSpy 100k–200k	Est. revenue $108k–$291k after Steam's cut $197k–$447k before Steam's cut	$4.99	3k reviews Overwhelmingly Positive	ActionWestern
Ritual: Crown of Horns 2019	Est. copies ≈ 2k–3k SteamSpy 20k–50k	Est. revenue $12k–$31k after Steam's cut $21k–$48k before Steam's cut	$19.99	73 reviews Mostly Positive	Top-Down ShooterTwin Stick Shooter
Cowboy Hell 2022	Est. copies ≈ 298–484 SteamSpy under 20k	Est. revenue $245–$658 after Steam's cut $446–$1k before Steam's cut	$2.99	12 reviews Positive	ExplorationBullet Hell
Rock'n Cow 2020	Est. copies ≈ 223–363 SteamSpy under 20k	Est. revenue $61–$164 after Steam's cut $110–$252 before Steam's cut	$0.99	9 reviews 9 user reviews	Beat 'em upTop-Down Shooter
Colt Canyon 2020	Est. copies ≈ 53k–86k 41x vs typical SteamSpy 200k–500k	Est. revenue $218k–$585k after Steam's cut $396k–$900k before Steam's cut	$14.99	2k reviews Very Positive	WesternBlood