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How many copies did Spells & Secrets sell?

Estimated copies sold
≈ 8k–13k
$57k–$153k after Steam's cut $103k–$235k before Steam's cut
from 334 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Spells & Secrets and predicted how it would do from its 8 similar games. Every figure here, including Spells & Secrets's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 407k–645k
best case 1.9M (PowerWash Simulator)
Games like Spells & Secrets

A typical game among these

≈ 407k–645k copies

≈ $1.6M–$4.4M after Steam's cut

from ~17k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Cozy (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: PowerWash Simulator at ≈ 1.5M–2.4M copies, ≈ $10.0M–$27.0M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 4k reviews in their first month; the range was 442 to 24k.
The genre you'd be entering
These games
The similar games share Cozy (4 of 8) and Sandbox (4 of 8).
The winners
Winners here lead with Simulation + First-Person, priced around $25. The breakout hits carry Simulation + Multiplayer + First-Person; a typical game here doesn't.
When they shipped
Only 3 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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