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How many copies did Ghostist sell?

Estimated copies sold
≈ 918–1k
$1k–$3k after Steam's cut $2k–$5k before Steam's cut
from 37 reviews (Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ghostist and predicted how it would do from its 8 similar games. Every figure here, including Ghostist's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 47k–162k
best case 27.4M (Phasmophobia)
Games like Ghostist

A typical game among these

≈ 47k–162k copies

≈ $124k–$722k after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

6 of the 8 similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 611 reviews in their first month; the range was 1 to 40k.
The genre you'd be entering
These games
The similar games share Horror (8 of 8) and Investigation (7 of 8).
The winners
Winners here lead with Horror + Psychological Horror, priced around $20. The breakout hits carry Co-op + VR + Online Co-Op; a typical game here doesn't.
When they shipped
Only 2 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Sizing up your own game? See how many copies games in its genre usually sell before you build it.