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How many copies did Until Then sell?

Estimated copies sold
≈ 484k–786k
$2.7M–$7.1M after Steam's cut $4.8M–$11.0M before Steam's cut
from 19k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Until Then and predicted how it would do from its 8 similar games. Every figure here, including Until Then's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 416k–858k
best case 1.1M (Milk inside a bag of milk inside a bag of milk)
Games like Until Then

A typical game among these

≈ 416k–858k copies

≈ $1.0M–$2.0M after Steam's cut

from ~13k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Milk inside a bag of milk inside a bag of milk at ≈ 853k–1.4M copies, ≈ $349k–$939k after Steam's cut.

What their first month looked like
About half the games that made it here had over 1k reviews in their first month; the range was 163 to 4k.
The genre you'd be entering
These games
The similar games share Story Rich (7 of 8) and Interactive Fiction (4 of 8).
The winners
Winners here lead with Visual Novel + Psychological Horror, priced around $1.
When they shipped
The similar games span 2014 to 2024, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Outcore: Desktop Adventure
2022
Est. copies
≈ 457k–743k
SteamSpy 500k–1M
Est. revenue
Free
Free
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Overwhelmingly Positive
Milk inside a bag of milk inside a bag of milk
2020
Est. copies
≈ 853k–1.4M
2.7x vs typical
SteamSpy 500k–1M
Est. revenue
$349k–$939k after Steam's cut $635k–$1.4M before Steam's cut
$1.49
34k reviews
Overwhelmingly Positive
No Case Should Remain Unsolved
2024
Est. copies
≈ 266k–433k
SteamSpy 200k–500k
Est. revenue
$512k–$1.4M after Steam's cut $930k–$2.1M before Steam's cut
$6.99
11k reviews
Overwhelmingly Positive
Interactive FictionPuzzle
Finding Paradise
2017
Est. copies
≈ 702k–1.1M
1.6x vs typical
SteamSpy 500k–1M
Est. revenue
$1.9M–$5.2M after Steam's cut $3.5M–$8.0M before Steam's cut
$9.99
20k reviews
Overwhelmingly Positive
Story RichEmotional
Coffee Talk
2020
Est. copies
≈ 314k–510k
SteamSpy 200k–500k
Est. revenue
$1.1M–$3.0M after Steam's cut $2.0M–$4.6M before Steam's cut
$12.99
13k reviews
Very Positive
ConversationPixel Graphics
Impostor Factory
2021
Est. copies
≈ 319k–519k
SteamSpy 500k–1M
Est. revenue
$877k–$2.4M after Steam's cut $1.6M–$3.6M before Steam's cut
$9.99
13k reviews
Overwhelmingly Positive
Story RichEmotional
风信楼
2021
Est. copies
≈ 91k–148k
too small to compare
SteamSpy 200k–500k
Est. revenue
$301k–$809k after Steam's cut $547k–$1.2M before Steam's cut
$11.99
4k reviews
Very Positive
Multiple EndingsChoices Matter
A Bird Story
2014
Est. copies
≈ 606k–984k
SteamSpy 200k–500k
Est. revenue
$665k–$1.8M after Steam's cut $1.2M–$2.7M before Steam's cut
$3.99
11k reviews
Very Positive
IndieStory Rich

Sizing up your own game? See how many copies games in its genre usually sell before you build it.