How much revenue did Impostor Factory make?

$877k–$2.4M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Impostor Factory sell?

Q: How many copies did Impostor Factory sell?

319k to 519k copies, based on its 13k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 319k–519k; $877k–$2.4M after Steam's cut $1.6M–$3.6M before Steam's cut; from 13k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Impostor Factory and predicted how it would do from its 8 similar games. Every figure here, including Impostor Factory's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 579k–871k

best case 7.2M (To the Moon)

Games like Impostor Factory

A typical game among these

≈ 579k–871k copies

≈ $3.1M–$9.0M after Steam's cut

from ~18k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: To the Moon at ≈ 5.5M–8.9M copies, ≈ $15.0M–$40.4M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 1k reviews in their first month; the range was 163 to 4k.

The genre you'd be entering

These games: The similar games share Story Rich (6 of 8) and Psychological Horror (3 of 8).
The winners: Winners here lead with Visual Novel + Psychological Horror, priced around $6. The breakout hits carry Visual Novel + Experimental + Abstract; a typical game here doesn't.
When they shipped: The similar games span 2012 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Grimm's Hollow 2019	Est. copies ≈ 421k–684k SteamSpy 500k–1M	Est. revenue Free	Free	15k reviews Overwhelmingly Positive	Free to PlayPixel Graphics
Milk inside a bag of milk inside a bag of milk 2020	Est. copies ≈ 853k–1.4M 1.9x vs typical SteamSpy 500k–1M	Est. revenue $349k–$939k after Steam's cut $635k–$1.4M before Steam's cut	$1.49	34k reviews Overwhelmingly Positive	Visual Novel Psychological Horror
Children of Morta 2019	Est. copies ≈ 674k–1.1M SteamSpy 1M–2M	Est. revenue $4.1M–$11.0M after Steam's cut $7.4M–$16.9M before Steam's cut	$21.99	23k reviews Very Positive	MultiplayerRogue-like
Finding Paradise 2017	Est. copies ≈ 702k–1.1M SteamSpy 500k–1M	Est. revenue $1.9M–$5.2M after Steam's cut $3.5M–$8.0M before Steam's cut	$9.99	20k reviews Overwhelmingly Positive	Story RichEmotional
To the Moon 2012	Est. copies ≈ 5.5M–8.9M 4.8x vs typical SteamSpy 2M–5M	Est. revenue $15.0M–$40.4M after Steam's cut $27.3M–$62.2M before Steam's cut	$9.99	87k reviews Overwhelmingly Positive	Story RichGreat Soundtrack
Outcore: Desktop Adventure 2022	Est. copies ≈ 457k–743k SteamSpy 500k–1M	Est. revenue Free	Free	18k reviews Overwhelmingly Positive	AdventurePsychological Horror
DISTRAINT: Deluxe Edition 2015	Est. copies ≈ 631k–1.0M SteamSpy 2M–5M	Est. revenue $866k–$2.3M after Steam's cut $1.6M–$3.6M before Steam's cut	$4.99	13k reviews Very Positive	IndiePsychological Horror
OCTOPATH TRAVELER II 2023	Est. copies ≈ 436k–708k SteamSpy 200k–500k	Est. revenue $7.2M–$19.3M after Steam's cut $13.1M–$29.7M before Steam's cut	$59.99	18k reviews Very Positive	RPGTurn-Based