How much revenue did Ultimate General: American Revolution make?

$378k–$1.0M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Ultimate General: American Revolution sell?

Q: How many copies did Ultimate General: American Revolution sell?

28k to 45k copies, based on its 1k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 28k–45k; $378k–$1.0M after Steam's cut $688k–$1.6M before Steam's cut; from 1k reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ultimate General: American Revolution and predicted how it would do from its 8 similar games. Every figure here, including Ultimate General: American Revolution's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 38k–160k

best case 3.2M (Total War: EMPIRE – Definitive Edition)

Games like Ultimate General: American Revolution

A typical game among these

≈ 38k–160k copies

≈ $496k–$1.9M after Steam's cut

from ~2k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

6 of the 8 similar games are hits.

Best case: Total War: EMPIRE – Definitive Edition at ≈ 2.4M–3.9M copies, ≈ $13.3M–$35.6M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 982 reviews in their first month; the range was 94 to 3k.

The genre you'd be entering

These games: The similar games share Grand Strategy (5 of 8) and Historical (4 of 8).
The winners: Winners here lead with Historical + Military, priced around $20. The breakout hits carry Military + Tactical + Turn-Based Strategy; a typical game here doesn't.
When they shipped: The similar games span 2009 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Ultimate General: Civil War 2017	Est. copies ≈ 296k–481k 3.6x vs typical SteamSpy 200k–500k	Est. revenue $2.4M–$6.6M after Steam's cut $4.4M–$10.1M before Steam's cut	$29.99	9k reviews Very Positive	WargameReal Time Tactics
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