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How many copies did Unbridled: That Horse Game sell?

Estimated copies sold
≈ 14k–22k
$93k–$250k after Steam's cut $169k–$384k before Steam's cut
from 545 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Unbridled: That Horse Game and predicted how it would do from its 8 similar games. Every figure here, including Unbridled: That Horse Game's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 37k–119k
best case 883k (Farm Together)
Games like Unbridled: That Horse Game

A typical game among these

≈ 37k–119k copies

≈ $263k–$894k after Steam's cut

from ~2k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

6 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Agriculture (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Farm Together at ≈ 672k–1.1M copies, ≈ $3.7M–$9.9M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 1k reviews in their first month; the range was 185 to 2k.
The genre you'd be entering
These games
The similar games share Agriculture (3 of 8) and Farming Sim (3 of 8).
The winners
Winners here lead with Agriculture + Simulation, priced around $20. The breakout hits carry Relaxing + Online Co-Op + Multiplayer; a typical game here doesn't.
When they shipped
The similar games span 2018 to 2025, and 2 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Farm Together
2018
Est. copies
≈ 672k–1.1M
9.5x vs typical
SteamSpy 1M–2M
Est. revenue
$3.7M–$9.9M after Steam's cut $6.7M–$15.3M before Steam's cut
$19.99
22k reviews
Very Positive
AgricultureMultiplayer
Them's Fightin' Herds
2020
Est. copies
≈ 112k–182k
1.9x vs typical
SteamSpy 100k–200k
Est. revenue
$614k–$1.7M after Steam's cut $1.1M–$2.5M before Steam's cut
$19.99
5k reviews
Very Positive
2D FighterAction
The Ranch of Rivershine
2025
Est. copies
≈ 58k–94k
SteamSpy 20k–50k
Est. revenue
$476k–$1.3M after Steam's cut $866k–$2.0M before Steam's cut
$29.99
2k reviews
Very Positive
SimulationHorses
Astride
2023
Est. copies
≈ 13k–20k
SteamSpy under 20k
Est. revenue
$87k–$233k after Steam's cut $157k–$358k before Steam's cut
$24.99
508 reviews
Mixed
HorsesSimulation
Epic Auto Towers
2024
Est. copies
≈ 20k–32k
SteamSpy under 20k
Est. revenue
$81k–$217k after Steam's cut $147k–$334k before Steam's cut
$14.99
789 reviews
Mostly Positive
Early AccessAuto Battler
Farmer's Life
2023
Est. copies
≈ 69k–113k
SteamSpy 50k–100k
Est. revenue
$381k–$1.0M after Steam's cut $692k–$1.6M before Steam's cut
$19.99
3k reviews
Very Positive
3DFarming
Depraved
2019
Est. copies
≈ 36k–59k
SteamSpy 200k–500k
Est. revenue
$199k–$534k after Steam's cut $361k–$821k before Steam's cut
$19.99
1k reviews
Mixed
DEEEER Simulator: Your Average Everyday Deer Game
2021
Est. copies
≈ 120k–194k
2.1x vs typical
SteamSpy 100k–200k
Est. revenue
$493k–$1.3M after Steam's cut $896k–$2.0M before Steam's cut
$14.99
5k reviews
Very Positive
ExplorationSandbox

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