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How many copies did Black & White sell?

Estimated copies sold
≈ 19k–30k
$76k–$206k after Steam's cut $139k–$316k before Steam's cut
from 748 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Black & White and predicted how it would do from its 8 similar games. Every figure here, including Black & White's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 188k–316k
best case 4.6M (Persona 5 Royal)
Games like Black & White

A typical game among these

≈ 188k–316k copies

≈ $1.5M–$4.9M after Steam's cut

from ~7k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Persona 5 Royal at ≈ 3.5M–5.7M copies, ≈ $57.7M–$155.1M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 7k reviews in their first month; the range was 2k to 19k.
The genre you'd be entering
These games
The similar games share JRPG (8 of 8) and Anime (6 of 8).
The winners
Winners here lead with JRPG + Story Rich, priced around $60. The breakout hits carry Story Rich + Great Soundtrack + Dating Sim; a typical game here doesn't.
When they shipped
The similar games span 2019 to 2025, and 2 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Est. copies
≈ 384k–625k
2.0x vs typical
SteamSpy 200k–500k
Est. revenue
$5.3M–$14.2M after Steam's cut $9.6M–$21.9M before Steam's cut
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2022
Est. copies
≈ 3.5M–5.7M
22x vs typical
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Est. revenue
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Est. copies
≈ 2.2M–3.5M
13x vs typical
SteamSpy 1M–2M
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≈ 143k–233k
SteamSpy 100k–200k
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Est. copies
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Est. copies
≈ 1.6M–2.6M
9.9x vs typical
SteamSpy 1M–2M
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Est. copies
≈ 74k–121k
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Est. revenue
$367k–$988k after Steam's cut $668k–$1.5M before Steam's cut
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Est. copies
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Est. revenue
$1.1M–$3.0M after Steam's cut $2.0M–$4.7M before Steam's cut
$16.99
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StrategyTurn-Based Strategy

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