How much revenue did Thrae make?

$980–$3k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Thrae sell?

Q: How many copies did Thrae sell?

446 to 725 copies, based on its 18 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 446–725; $980–$3k after Steam's cut $2k–$4k before Steam's cut; from 18 reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Thrae and predicted how it would do from its 8 similar games. Every figure here, including Thrae's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 129k–343k

best case 586k (Shop Titans)

Games like Thrae

A typical game among these

≈ 129k–343k copies

≈ $1.1M–$1.5M after Steam's cut

from ~5k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

7 of the 8 similar games are hits.

Best case: Shop Titans at ≈ 446k–725k copies.

What their first month looked like

About half the games that made it here had over 1k reviews in their first month; the range was 17 to 4k.

The genre you'd be entering

These games: The similar games share Cozy (5 of 8) and Simulation (5 of 8).
The winners: Winners here lead with Idler + Shop Keeper.
When they shipped: Only 3 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Hello Kitty Island Adventure 2025	Est. copies ≈ 311k–505k 2.3x vs typical SteamSpy 100k–200k	Est. revenue $3.4M–$9.2M after Steam's cut $6.2M–$14.1M before Steam's cut	$39.99	13k reviews Very Positive	CozyOpen World
Wylde Flowers 2022	Est. copies ≈ 69k–112k SteamSpy 50k–100k	Est. revenue $472k–$1.3M after Steam's cut $859k–$2.0M before Steam's cut	$24.99	3k reviews Overwhelmingly Positive	Cozy Simulation
I Am Future: Cozy Apocalypse Survival 2024	Est. copies ≈ 116k–189k SteamSpy 200k–500k	Est. revenue $640k–$1.7M after Steam's cut $1.2M–$2.6M before Steam's cut	$19.99	5k reviews Very Positive	CasualSingleplayer
Potion Permit 2022	Est. copies ≈ 136k–220k SteamSpy 200k–500k	Est. revenue $745k–$2.0M after Steam's cut $1.4M–$3.1M before Steam's cut	$19.99	5k reviews Mostly Positive	SingleplayerColorful
Cozy Grove 2021	Est. copies ≈ 211k–343k 1.6x vs typical SteamSpy 200k–500k	Est. revenue $870k–$2.3M after Steam's cut $1.6M–$3.6M before Steam's cut	$14.99	9k reviews Very Positive	RelaxingCute
Making it Home 2021	Est. copies ≈ 992–2k too small to compare SteamSpy under 20k	Est. revenue $3k–$7k after Steam's cut $5k–$11k before Steam's cut	$9.99	40 reviews Positive	BuildingSandbox
Shop Titans 2020	Est. copies ≈ 446k–725k 3.3x vs typical SteamSpy 1M–2M	Est. revenue Free	Free	18k reviews Mostly Positive	IdlerShop Keeper
Wanderstop 2025	Est. copies ≈ 81k–131k SteamSpy 50k–100k	Est. revenue $554k–$1.5M after Steam's cut $1.0M–$2.3M before Steam's cut	$24.99	3k reviews Very Positive	AdventureSimulation