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How many copies did Butcher's Creek sell?

Estimated copies sold
≈ 42k–68k
$114k–$307k after Steam's cut $208k–$473k before Steam's cut
from 2k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Butcher's Creek and predicted how it would do from its 8 similar games. Every figure here, including Butcher's Creek's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 642k–691k
best case 11.3M (Ready or Not)
Games like Butcher's Creek

A typical game among these

≈ 642k–691k copies

≈ $7.5M–$16.7M after Steam's cut

from ~20k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Ready or Not at ≈ 8.6M–14.0M copies, ≈ $118.4M–$318.4M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 5k reviews in their first month; the range was 3k to 143k.
The genre you'd be entering
These games
The similar games share Horror (8 of 8) and Co-op (4 of 8).
The winners
Winners here lead with Horror, priced around $50. The breakout hits carry Combat; a typical game here doesn't.
When they shipped
Only 1 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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