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How many copies did Mall Heist sell?

Estimated copies sold
≈ 248–403
$545–$1k after Steam's cut $991–$2k before Steam's cut
from 10 reviews (Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Mall Heist and predicted how it would do from its 8 similar games. Every figure here, including Mall Heist's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 55k–93k
best case 90k (hexceed)
Games like Mall Heist

A typical game among these

≈ 55k–93k copies

≈ $69k–$185k after Steam's cut

from ~1k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

4 of the 8 similar games are hits.

Best case: hexceed at ≈ 69k–112k copies.

The genre you'd be entering
These games
The similar games share Puzzle (8 of 8) and Stealth (3 of 8).
The winners
Winners here lead with Puzzle + Hex Grid.
When they shipped
The similar games span 2014 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

RetroMaze
2018
Est. copies
≈ 49k–79k
SteamSpy 200k–500k
Est. revenue
$13k–$36k after Steam's cut $24k–$55k before Steam's cut
$0.99
2k reviews
Overwhelmingly Positive
CasualIndie
Chip's Challenge 1
2015
Est. copies
≈ 48k–77k
SteamSpy 100k–200k
Est. revenue
Free
Free
976 reviews
Very Positive
PuzzleSokoban
I, Zombie
2014
Est. copies
≈ 147k–239k
2.0x vs typical
SteamSpy 200k–500k
Est. revenue
$81k–$217k after Steam's cut $146k–$333k before Steam's cut
$1.99
3k reviews
Very Positive
StealthTop-Down
Rollers of the Realm
2014
Est. copies
≈ 40k–65k
SteamSpy 100k–200k
Est. revenue
$109k–$294k after Steam's cut $199k–$452k before Steam's cut
$9.99
711 reviews
Very Positive
PinballRPG
Ninja Stealth
2016
Est. copies
≈ 78k–127k
SteamSpy 200k–500k
Est. revenue
$107k–$288k after Steam's cut $195k–$443k before Steam's cut
$4.99
2k reviews
Mostly Positive
StealthStrategy
Ninja Stealth 2
2017
Est. copies
≈ 25k–40k
SteamSpy 200k–500k
Est. revenue
$34k–$92k after Steam's cut $62k–$141k before Steam's cut
$4.99
723 reviews
Mixed
StealthStrategy
hexceed
2021
Est. copies
≈ 69k–112k
2.1x vs typical
SteamSpy 50k–100k
Est. revenue
Free
Free
3k reviews
Very Positive
Free to PlayCasual
Millie
2014
Est. copies
≈ 42k–69k
SteamSpy 100k–200k
Est. revenue
$47k–$125k after Steam's cut $85k–$193k before Steam's cut
$3.99
758 reviews
Very Positive
CasualIndie

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