How much revenue did WHAT THE CAR? make?

$124k–$334k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did WHAT THE CAR? sell?

Q: How many copies did WHAT THE CAR? sell?

23k to 37k copies, based on its 910 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 23k–37k; $124k–$334k after Steam's cut $226k–$513k before Steam's cut; from 910 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid WHAT THE CAR? and predicted how it would do from its 8 similar games. Every figure here, including WHAT THE CAR?'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 72k–126k

best case 522k (Goat Simulator 3)

Games like WHAT THE CAR?

A typical game among these

≈ 72k–126k copies

≈ $363k–$1.0M after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

7 of the 8 similar games are hits.

Best case: Goat Simulator 3 at ≈ 398k–646k copies, ≈ $3.3M–$8.8M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 347 reviews in their first month; the range was 102 to 3k.

The genre you'd be entering

These games: The similar games share Comedy (6 of 8) and Physics (4 of 8).
The winners: Winners here lead with Exploration + Physics, priced around $30. The breakout hits carry Character Customization + 3D + Exploration; a typical game here doesn't.
When they shipped: The similar games span 2020 to 2026, and 2 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
WHAT THE GOLF? 2020	Est. copies ≈ 119k–194k 1.8x vs typical SteamSpy 200k–500k	Est. revenue $655k–$1.8M after Steam's cut $1.2M–$2.7M before Steam's cut	$19.99	5k reviews Very Positive	MemesComedy
The Greatest Penguin Heist of All Time 2026	Est. copies ≈ 73k–118k SteamSpy 100k–200k	Est. revenue $300k–$806k after Steam's cut $545k–$1.2M before Steam's cut	$14.99	3k reviews Very Positive	Early AccessHeist
Kill It With Fire: HEATWAVE 2020	Est. copies ≈ 53k–87k SteamSpy 100k–200k	Est. revenue Free	Free	2k reviews Very Positive	SandboxSimulation
Totally Reliable Delivery Service 2021	Est. copies ≈ 56k–91k SteamSpy 100k–200k	Est. revenue $232k–$623k after Steam's cut $421k–$958k before Steam's cut	$14.99	2k reviews Mostly Positive	ActionSandbox
Wanted Raccoon 2021	Est. copies ≈ 20k–33k SteamSpy 50k–100k	Est. revenue $94k–$252k after Steam's cut $171k–$388k before Steam's cut	$16.99	810 reviews Mostly Positive	Early AccessAdventure
En Garde! 2023	Est. copies ≈ 122k–199k 1.8x vs typical SteamSpy 200k–500k	Est. revenue $673k–$1.8M after Steam's cut $1.2M–$2.8M before Steam's cut	$19.99	5k reviews Very Positive	SwordplayFemale Protagonist
Goat Simulator 3 2024	Est. copies ≈ 398k–646k 5.9x vs typical SteamSpy 200k–500k	Est. revenue $3.3M–$8.8M after Steam's cut $6.0M–$13.6M before Steam's cut	$29.99	16k reviews Overwhelmingly Positive	ExplorationPhysics
The Upturned 2022	Est. copies ≈ 68k–110k SteamSpy 50k–100k	Est. revenue $186k–$499k after Steam's cut $337k–$768k before Steam's cut	$9.99	3k reviews Overwhelmingly Positive	ComedyPhysics