How much revenue did WHAT THE CAR? make?

$123k–$331k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did WHAT THE CAR? sell?

Q: How many copies did WHAT THE CAR? sell?

22k to 36k copies, based on its 904 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 22k–36k; $123k–$331k after Steam's cut $224k–$510k before the cut; from 904 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left WHAT THE CAR? out and predicted the genre from its 8 similar games. Every figure here, including WHAT THE CAR?'s, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 72k–126k

best case 518k (Goat Simulator 3)

Games like WHAT THE CAR?

The middle of these games

≈ 72k–126k copies

≈ $363k–$1.0M after Steam's cut

from ~3k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

7 of your 8 similar games are hits.

Best case: Goat Simulator 3 at ≈ 394k–641k copies, ≈ $3.3M–$8.7M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 347 reviews in their first month; the spread ran 102 to 3k.

The genre you'd be entering

Your set: Your set clusters on Comedy (6 of 8) and Physics (4 of 8).
The winners: Winners here lead with Exploration + Physics, priced around $30. The breakout hits carry Character Customization + 3D + Exploration; a typical game here doesn't.
The era: The games you compared span 2020 to 2026, and 2 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
WHAT THE GOLF? 2020	Est. copies ≈ 119k–193k 1.8x vs typical SteamSpy 200k–500k	Est. revenue $653k–$1.8M after Steam's cut $1.2M–$2.7M before the cut	$19.99	5k reviews Very Positive	MemesComedy
The Greatest Penguin Heist of All Time 2026	Est. copies ≈ 73k–118k SteamSpy 100k–200k	Est. revenue $299k–$804k after Steam's cut $544k–$1.2M before the cut	$14.99	3k reviews Very Positive	Early AccessHeist
Kill It With Fire: HEATWAVE 2020	Est. copies ≈ 53k–87k SteamSpy 100k–200k	Est. revenue Free	Free	2k reviews Very Positive	SandboxSimulation
Totally Reliable Delivery Service 2021	Est. copies ≈ 56k–91k SteamSpy 100k–200k	Est. revenue $231k–$621k after Steam's cut $420k–$955k before the cut	$14.99	2k reviews Mostly Positive	ActionSandbox
Wanted Raccoon 2021	Est. copies ≈ 20k–33k SteamSpy 50k–100k	Est. revenue $94k–$251k after Steam's cut $170k–$387k before the cut	$16.99	807 reviews Mostly Positive	Early AccessAdventure
En Garde! 2023	Est. copies ≈ 121k–197k 1.8x vs typical SteamSpy 200k–500k	Est. revenue $667k–$1.8M after Steam's cut $1.2M–$2.8M before the cut	$19.99	5k reviews Very Positive	SwordplayFemale Protagonist
Goat Simulator 3 2024	Est. copies ≈ 394k–641k 5.8x vs typical SteamSpy 200k–500k	Est. revenue $3.3M–$8.7M after Steam's cut $5.9M–$13.5M before the cut	$29.99	16k reviews Overwhelmingly Positive	ExplorationPhysics
The Upturned 2022	Est. copies ≈ 67k–110k SteamSpy 50k–100k	Est. revenue $185k–$498k after Steam's cut $337k–$767k before the cut	$9.99	3k reviews Overwhelmingly Positive	ComedyPhysics