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How many copies did Ashes of the Union sell?

Estimated copies sold
≈ 11k–17k
$38k–$101k after Steam's cut $68k–$156k before Steam's cut
from 425 reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ashes of the Union and predicted how it would do from its 8 similar games. Every figure here, including Ashes of the Union's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 753k–935k
best case 12.4M (Deep Rock Galactic)
Games like Ashes of the Union

A typical game among these

≈ 753k–935k copies

≈ $5.4M–$7.7M after Steam's cut

from ~25k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Deep Rock Galactic at ≈ 9.4M–15.3M copies, ≈ $77.8M–$209.2M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 18k reviews in their first month; the range was 8k to 103k.
The genre you'd be entering
These games
The similar games share Looter Shooter (5 of 8) and Action Roguelike (4 of 8).
The winners
Winners here lead with Co-op, priced around $25. The breakout hits carry Co-op; a typical game here doesn't.
When they shipped
None of the similar games shipped in the last two years; the newest is from 2023. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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14x vs typical
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16x vs typical
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≈ 2.6M–4.2M
4.2x vs typical
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Action RoguelikeOnline Co-Op

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