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How many copies did NAGAISAN sell?

Estimated copies sold
≈ 4k–6k
$3k–$8k after Steam's cut $5k–$12k before Steam's cut
from 144 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid NAGAISAN and predicted how it would do from its 8 similar games. Every figure here, including NAGAISAN's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2.9M–3.7M
best case 51.1M (Dead by Daylight)
Games like NAGAISAN

A typical game among these

≈ 2.9M–3.7M copies

≈ $8.7M–$14.9M after Steam's cut

from ~82k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

These similar games lean toward the genre's biggest winners; the typical figure comes from its ordinary successes.

No genre covers most of these similar games. The closest is Horror (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Dead by Daylight at ≈ 39.0M–63.3M copies, ≈ $214.2M–$575.9M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 12k reviews in their first month; the range was 7k to 144k.
The genre you'd be entering
These games
The similar games share Horror (3 of 8) and Platformer (3 of 8).
The winners
Winners here lead with Story Rich + Choices Matter, priced around $10. The breakout hits carry Gore; a typical game here doesn't.
When they shipped
The similar games span 2015 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Undertale
2015
Est. copies
≈ 16.8M–27.2M
4.2x vs typical
SteamSpy 5M–10M
Est. revenue
$46.0M–$123.8M after Steam's cut $83.7M–$190.4M before Steam's cut
$9.99
343k reviews
Overwhelmingly Positive
Great SoundtrackStory Rich
People Playground
2019
Est. copies
≈ 9.2M–15.0M
3.9x vs typical
SteamSpy 5M–10M
Est. revenue
$25.4M–$68.2M after Steam's cut $46.1M–$104.9M before Steam's cut
$9.99
321k reviews
Overwhelmingly Positive
SandboxGore
Cookie Clicker
2021
Est. copies
≈ 2.3M–3.8M
SteamSpy 2M–5M
Est. revenue
$3.2M–$8.5M after Steam's cut $5.8M–$13.1M before Steam's cut
$4.99
93k reviews
Overwhelmingly Positive
ClickerIdler
Dead by Daylight
2016
Est. copies
≈ 39.0M–63.3M
11x vs typical
SteamSpy 20M–50M
Est. revenue
$214.2M–$575.9M after Steam's cut $389.4M–$886.0M before Steam's cut
$19.99
937k reviews
Mostly Positive
HorrorMultiplayer
Fall Guys
2020
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≈ 11.6M–18.9M
5.7x vs typical
SteamSpy 20M–50M
Est. revenue
Free
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468k reviews
Very Positive
MultiplayerParty Game
Business Tour - Board Game with Online Multiplayer
2017
Est. copies
≈ 2.8M–4.5M
SteamSpy 5M–10M
Est. revenue
Free
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Mixed
Board GameFree to Play
Getting Over It with Bennett Foddy
2017
Est. copies
≈ 2.8M–4.6M
SteamSpy 2M–5M
Est. revenue
$6.2M–$16.8M after Steam's cut $11.4M–$25.8M before Steam's cut
$7.99
83k reviews
Very Positive
Pizza Tower
2023
Est. copies
≈ 1.8M–2.9M
SteamSpy 1M–2M
Est. revenue
$9.9M–$26.7M after Steam's cut $18.0M–$41.1M before Steam's cut
$19.99
73k reviews
Overwhelmingly Positive
Great Soundtrack2D Platformer

Sizing up your own game? See how many copies games in its genre usually sell before you build it.