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How many copies did Upstream sell?

Estimated copies sold
≈ 595–967
$1k–$4k after Steam's cut $2k–$5k before Steam's cut
from 24 reviews (Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Upstream and predicted how it would do from its 8 similar games. Every figure here, including Upstream's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 151k–462k
best case 890k (UBOAT)
Games like Upstream

A typical game among these

≈ 151k–462k copies

≈ $1.1M–$2.6M after Steam's cut

from ~5k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Platformer (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: UBOAT at ≈ 678k–1.1M copies, ≈ $5.6M–$15.0M after Steam's cut.

What their first month looked like
About half the games that made it here had over 2k reviews in their first month; the range was 467 to 19k.
The genre you'd be entering
These games
The similar games share Platformer (4 of 8) and Precision Platformer (4 of 8).
The winners
Winners here lead with Simulation + World War II, priced around $30.
When they shipped
The similar games span 2012 to 2024, and 2 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

N++ (NPLUSPLUS)
2016
Est. copies
≈ 149k–241k
SteamSpy 200k–500k
Est. revenue
$613k–$1.6M after Steam's cut $1.1M–$2.5M before Steam's cut
$14.99
4k reviews
Very Positive
Precision Platformer2D Platformer
Thomas Was Alone
2012
Est. copies
≈ 594k–965k
1.8x vs typical
SteamSpy 500k–1M
Est. revenue
$1.6M–$4.4M after Steam's cut $3.0M–$6.7M before Steam's cut
$9.99
9k reviews
Very Positive
PlatformerNarration
Deepest Sword
2021
Est. copies
≈ 271k–441k
2.1x vs typical
SteamSpy 500k–1M
Est. revenue
Free
Free
11k reviews
Very Positive
Pixel Graphics2D Platformer
*NEW* SCUFFED EPIC BHOP SIMULATOR 2023 (POG CHAMP)
2020
Est. copies
≈ 116k–189k
SteamSpy 50k–100k
Est. revenue
Free
Free
5k reviews
Very Positive
CasualAction
A Difficult Game About Climbing
2024
Est. copies
≈ 141k–230k
SteamSpy 200k–500k
Est. revenue
$388k–$1.0M after Steam's cut $706k–$1.6M before Steam's cut
$9.99
6k reviews
Very Positive
LEGO® Builder's Journey
2021
Est. copies
≈ 107k–174k
SteamSpy 200k–500k
Est. revenue
$589k–$1.6M after Steam's cut $1.1M–$2.4M before Steam's cut
$19.99
4k reviews
Very Positive
IndieCute
UBOAT
2024
Est. copies
≈ 678k–1.1M
5.3x vs typical
SteamSpy 500k–1M
Est. revenue
$5.6M–$15.0M after Steam's cut $10.2M–$23.1M before Steam's cut
$29.99
27k reviews
Very Positive
SimulationWorld War II
Heavenly Bodies
2021
Est. copies
≈ 112k–182k
SteamSpy 200k–500k
Est. revenue
$772k–$2.1M after Steam's cut $1.4M–$3.2M before Steam's cut
$24.99
5k reviews
Overwhelmingly Positive
PhysicsDifficult

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