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How many copies did Flash Doll sell?

Estimated copies sold
≈ 25k–40k
$61k–$165k after Steam's cut $111k–$253k before Steam's cut
from 999 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Flash Doll and predicted how it would do from its 8 similar games. Every figure here, including Flash Doll's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 478k–1.2M
best case 2.9M (OMORI)
Games like Flash Doll

A typical game among these

≈ 478k–1.2M copies

≈ $7.1M–$13.6M after Steam's cut

from ~18k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Story Rich (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: OMORI at ≈ 2.2M–3.6M copies, ≈ $12.1M–$32.6M after Steam's cut.

What their first month looked like
About half the games that made it here had over 4k reviews in their first month; the range was 55 to 11k.
The genre you'd be entering
These games
The similar games share Story Rich (3 of 8) and Music (2 of 8).
The winners
Winners here lead with Psychological Horror + Story Rich, priced around $20.
When they shipped
The similar games span 2017 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

OMORI
2020
Est. copies
≈ 2.2M–3.6M
4.9x vs typical
SteamSpy 1M–2M
Est. revenue
$12.1M–$32.6M after Steam's cut $22.0M–$50.1M before Steam's cut
$19.99
89k reviews
Overwhelmingly Positive
Night in the Woods
2017
Est. copies
≈ 699k–1.1M
SteamSpy 1M–2M
Est. revenue
$3.8M–$10.3M after Steam's cut $7.0M–$15.9M before Steam's cut
$19.99
20k reviews
Very Positive
Story RichAdventure
Virtual Cottage
2020
Est. copies
≈ 275k–448k
SteamSpy 200k–500k
Est. revenue
Free
Free
11k reviews
Overwhelmingly Positive
CozyRelaxing
POLYGON
2020
Est. copies
≈ 918k–1.5M
2.1x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
37k reviews
Mostly Positive
Free to PlayFPS
Bomb Rush Cyberfunk
2023
Est. copies
≈ 390k–634k
SteamSpy 200k–500k
Est. revenue
$4.3M–$11.5M after Steam's cut $7.8M–$17.7M before Steam's cut
$39.99
16k reviews
Overwhelmingly Positive
Action3D Platformer
Hi-Fi RUSH
2023
Est. copies
≈ 893k–1.5M
2.0x vs typical
SteamSpy 500k–1M
Est. revenue
$7.4M–$19.8M after Steam's cut $13.4M–$30.5M before Steam's cut
$29.99
36k reviews
Overwhelmingly Positive
RhythmAction
Okami HD
2017
Est. copies
≈ 370k–601k
SteamSpy 500k–1M
Est. revenue
$2.0M–$5.5M after Steam's cut $3.7M–$8.4M before Steam's cut
$19.99
11k reviews
Very Positive
AdventureMythology
Spellbreak
2020
Est. copies
≈ 347k–564k
SteamSpy 2M–5M
Est. revenue
Free
Free
14k reviews
Very Positive
Free to PlayMultiplayer

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