How much revenue did Pony Island make?

$990k–$2.7M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Pony Island sell?

Q: How many copies did Pony Island sell?

722k to 1.2M copies, based on its 18k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 722k–1.2M; $990k–$2.7M after Steam's cut $1.8M–$4.1M before the cut; from 18k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Pony Island out and predicted the genre from its 8 similar games. Every figure here, including Pony Island's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.6M–4.6M

best case 4.6M (Poppy Playtime)

The Puzzle genre

All 8 of your similar games are hits. A big, proven genre for a game like yours.

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

A typical game

≈ 3.6M–4.6M copies

≈ $5.6M–$31.7M after Steam's cut

from ~116k reviews

Best case

≈ 3.5M–5.7M copies

Poppy Playtime

The genre you'd be entering

Your set: Your set clusters on Puzzle (4 of 8) and Dark (3 of 8).
The winners: Winners here lead with Horror + Puzzle, priced around $10.
The era: The games you compared span 2017 to 2025, a genre with a long track record.

Copies and revenue are rough lifetime estimates from the review count.

Similar games

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Little Nightmares 2017	Est. copies ≈ 4.0M–6.5M SteamSpy 5M–10M	Est. revenue $22.0M–$59.1M after Steam's cut $40.0M–$90.9M before the cut	$19.99	116k reviews Very Positive	HorrorAtmospheric
Soundpad 2017	Est. copies ≈ 3.5M–5.7M SteamSpy 2M–5M	Est. revenue $4.9M–$13.0M after Steam's cut $8.8M–$20.1M before the cut	$4.99	103k reviews Overwhelmingly Positive	UtilitiesAudio Production
Outer Wilds 2020	Est. copies ≈ 2.8M–4.5M SteamSpy 1M–2M	Est. revenue $19.1M–$51.3M after Steam's cut $34.7M–$79.0M before the cut	$24.99	105k reviews Overwhelmingly Positive	ExplorationSpace
My Summer Car 2025	Est. copies ≈ 2.8M–4.5M SteamSpy 1M–2M	Est. revenue $11.4M–$30.8M after Steam's cut $20.8M–$47.3M before the cut	$14.99	116k reviews Very Positive	Automobile SimSimulation
Mirror 2018	Est. copies ≈ 2.6M–4.2M SteamSpy 2M–5M	Est. revenue $1.4M–$3.8M after Steam's cut $2.5M–$5.8M before the cut	$1.99	84k reviews Overwhelmingly Positive	Sexual ContentNudity
Helltaker 2020	Est. copies ≈ 3.4M–5.5M SteamSpy 2M–5M	Est. revenue Free	Free	128k reviews Overwhelmingly Positive	Free to PlayCute
Buckshot Roulette 2024	Est. copies ≈ 2.9M–4.8M SteamSpy 2M–5M	Est. revenue $2.4M–$6.5M after Steam's cut $4.4M–$10.0M before the cut	$2.99	122k reviews Overwhelmingly Positive	MultiplayerDark
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M SteamSpy 5M–10M	Est. revenue Free	Free	140k reviews Very Positive	HorrorFree to Play