How much revenue did Pony Island make?

$1.0M–$2.8M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Pony Island sell?

Q: How many copies did Pony Island sell?

753k to 1.2M copies, based on its 18k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 753k–1.2M; $1.0M–$2.8M after Steam's cut $1.9M–$4.3M before the cut; from 18k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Pony Island out and predicted the genre from its 8 similar games. Every figure here, including Pony Island's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.7M–4.6M

best case 4.6M (Poppy Playtime)

Games like Pony Island

The middle of these games

≈ 3.7M–4.6M copies

≈ $5.8M–$30.8M after Steam's cut

from ~117k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Puzzle (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Poppy Playtime at ≈ 3.5M–5.7M copies.

What it took to get here

About half the games that made it here had over 16k reviews in their first month; the spread ran 4k to 84k.

The genre you'd be entering

Your set: Your set clusters on Puzzle (4 of 8) and Dark (3 of 8).
The winners: Winners here lead with Horror + Puzzle.
The era: The games you compared span 2017 to 2025, and 2 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Little Nightmares 2017	Est. copies ≈ 4.0M–6.5M SteamSpy 5M–10M	Est. revenue $22.0M–$59.2M after Steam's cut $40.1M–$91.1M before the cut	$19.99	117k reviews Very Positive	HorrorAtmospheric
Soundpad 2017	Est. copies ≈ 3.6M–5.8M SteamSpy 2M–5M	Est. revenue $4.9M–$13.2M after Steam's cut $9.0M–$20.4M before the cut	$4.99	104k reviews Overwhelmingly Positive	UtilitiesAudio Production
Outer Wilds 2020	Est. copies ≈ 2.7M–4.3M SteamSpy 1M–2M	Est. revenue $18.3M–$49.2M after Steam's cut $33.3M–$75.7M before the cut	$24.99	107k reviews Overwhelmingly Positive	ExplorationSpace
My Summer Car 2025	Est. copies ≈ 2.9M–4.7M SteamSpy 1M–2M	Est. revenue $12.0M–$32.2M after Steam's cut $21.8M–$49.5M before the cut	$14.99	117k reviews Very Positive	Automobile SimSimulation
Mirror 2018	Est. copies ≈ 2.6M–4.1M SteamSpy 2M–5M	Est. revenue $1.4M–$3.8M after Steam's cut $2.5M–$5.8M before the cut	$1.99	84k reviews Overwhelmingly Positive	Sexual ContentNudity
Helltaker 2020	Est. copies ≈ 3.2M–5.2M SteamSpy 2M–5M	Est. revenue Free	Free	128k reviews Overwhelmingly Positive	Free to PlayCute
Buckshot Roulette 2024	Est. copies ≈ 3.1M–5.1M SteamSpy 2M–5M	Est. revenue $2.6M–$6.9M after Steam's cut $4.7M–$10.6M before the cut	$2.99	126k reviews Overwhelmingly Positive	MultiplayerDark
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M SteamSpy 5M–10M	Est. revenue Free	Free	142k reviews Very Positive	HorrorFree to Play