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How many copies did Twilight Struggle sell?

Estimated copies sold
≈ 124k–202k
$342k–$919k after Steam's cut $622k–$1.4M before Steam's cut
from 3k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Twilight Struggle and predicted how it would do from its 8 similar games. Every figure here, including Twilight Struggle's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 405k–692k
best case 4.8M (Tabletop Simulator)
Games like Twilight Struggle

A typical game among these

≈ 405k–692k copies

≈ $1.8M–$3.4M after Steam's cut

from ~9k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Tabletop Simulator at ≈ 3.6M–5.9M copies, ≈ $20.0M–$53.8M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Tabletop (8 of 8) and Board Game (7 of 8).
The winners
Winners here lead with Card Game + Tabletop, priced around $15. The breakout hits carry Card Game + Family Friendly + Funny; a typical game here doesn't.
When they shipped
The similar games span 2012 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Axis & Allies 1942 Online
2021
Est. copies
≈ 127k–206k
SteamSpy 200k–500k
Est. revenue
$698k–$1.9M after Steam's cut $1.3M–$2.9M before Steam's cut
$19.99
5k reviews
Mostly Positive
WargameBoard Game
Catan Universe
2017
Est. copies
≈ 626k–1.0M
2.0x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
18k reviews
Mixed
Board GameMultiplayer
Ticket to Ride: Classic Edition
2012
Est. copies
≈ 346k–561k
SteamSpy 500k–1M
Est. revenue
Free
Free
5k reviews
Very Positive
Board GameStrategy
UNO
2017
Est. copies
≈ 1.9M–3.0M
5.8x vs typical
SteamSpy 2M–5M
Est. revenue
$5.1M–$13.8M after Steam's cut $9.3M–$21.2M before Steam's cut
$9.99
54k reviews
Mostly Positive
Card GameMultiplayer
Tabletop Simulator
2015
Est. copies
≈ 3.6M–5.9M
8.0x vs typical
SteamSpy 2M–5M
Est. revenue
$20.0M–$53.8M after Steam's cut $36.4M–$82.8M before Steam's cut
$19.99
75k reviews
Overwhelmingly Positive
TabletopBoard Game
Talisman: Digital Classic Edition
2014
Est. copies
≈ 561k–912k
SteamSpy 500k–1M
Est. revenue
$1.1M–$2.9M after Steam's cut $2.0M–$4.5M before Steam's cut
$6.99
10k reviews
Mostly Positive
Board GameTabletop
Ultimate General: Civil War
2017
Est. copies
≈ 296k–481k
SteamSpy 200k–500k
Est. revenue
$2.4M–$6.6M after Steam's cut $4.4M–$10.1M before Steam's cut
$29.99
9k reviews
Very Positive
WargameReal Time Tactics
Richman10
2019
Est. copies
≈ 424k–690k
1.6x vs typical
SteamSpy 500k–1M
Est. revenue
$1.6M–$4.4M after Steam's cut $3.0M–$6.8M before Steam's cut
$13.99
15k reviews
Mixed
CasualMultiplayer

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