How much revenue did Keep Defending make?

$2k–$5k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Keep Defending sell?

Q: How many copies did Keep Defending sell?

2k to 3k copies, based on its 60 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 2k–3k; $2k–$5k after Steam's cut $3k–$7k before Steam's cut; from 60 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Keep Defending and predicted how it would do from its 8 similar games. Every figure here, including Keep Defending's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 89k–256k

best case 4.2M (Horizon Zero Dawn™ Complete Edition)

Games like Keep Defending

A typical game among these

≈ 89k–256k copies

≈ $690k–$1.3M after Steam's cut

from ~4k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Archery (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Horizon Zero Dawn™ Complete Edition at ≈ 3.2M–5.2M copies. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 534 reviews in their first month; the range was 18 to 25k.

The genre you'd be entering

These games: The similar games share Archery (3 of 8) and Story Rich (3 of 8).
The winners: Winners here lead with Open World + Female Protagonist. The breakout hits carry Post-apocalyptic + Open World + Female Protagonist; a typical game here doesn't.
When they shipped: The similar games span 2014 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Horizon Zero Dawn™ Complete Edition 2020	Est. copies ≈ 3.2M–5.2M 35x vs typical SteamSpy 1M–2M	Est. revenue Free	Free	128k reviews Very Positive	Open WorldAdventure
The Pathless 2021	Est. copies ≈ 55k–89k SteamSpy 50k–100k	Est. revenue $605k–$1.6M after Steam's cut $1.1M–$2.5M before Steam's cut	$39.99	2k reviews Very Positive	AdventureArchery
Oh Deer 2024	Est. copies ≈ 64k–105k SteamSpy 100k–200k	Est. revenue $177k–$475k after Steam's cut $321k–$731k before Steam's cut	$9.99	3k reviews Very Positive	MultiplayerFunny
Swords & Souls: Neverseen 2019	Est. copies ≈ 187k–304k 1.8x vs typical SteamSpy 500k–1M	Est. revenue $771k–$2.1M after Steam's cut $1.4M–$3.2M before Steam's cut	$14.99	6k reviews Very Positive	IndieRPG
The Lab 2016	Est. copies ≈ 278k–452k 1.8x vs typical SteamSpy 1M–2M	Est. revenue Free	Free	7k reviews Very Positive	Free to PlayVR
Northern Journey 2021	Est. copies ≈ 92k–150k SteamSpy 200k–500k	Est. revenue $304k–$818k after Steam's cut $553k–$1.3M before Steam's cut	$11.99	4k reviews Overwhelmingly Positive	AtmosphericFPS
BLACKTAIL 2022	Est. copies ≈ 71k–115k SteamSpy 500k–1M	Est. revenue $585k–$1.6M after Steam's cut $1.1M–$2.4M before Steam's cut	$29.99	3k reviews Very Positive	Story RichAction-Adventure
TowerFall Ascension 2014	Est. copies ≈ 203k–330k SteamSpy 200k–500k	Est. revenue $837k–$2.3M after Steam's cut $1.5M–$3.5M before Steam's cut	$14.99	4k reviews Overwhelmingly Positive	Local MultiplayerIndie