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How many copies did The Invisible Hand sell?

Estimated copies sold
≈ 17k–28k
$61k–$165k after Steam's cut $112k–$254k before Steam's cut
from 694 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Invisible Hand and predicted how it would do from its 8 similar games. Every figure here, including The Invisible Hand's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 138k–1.3M
best case 2.7M (Supermarket Simulator)
Games like The Invisible Hand

A typical game among these

≈ 138k–1.3M copies

≈ $1.3M–$14.9M after Steam's cut

from ~6k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Supermarket Simulator at ≈ 2.1M–3.4M copies, ≈ $11.5M–$30.9M after Steam's cut.

What their first month looked like
About half the games that made it here had over 4k reviews in their first month; the range was 2k to 69k.
The genre you'd be entering
These games
The similar games share Economy (7 of 8) and Management (7 of 8).
The winners
Winners here lead with Simulation + Management, priced around $20.
When they shipped
The similar games span 2018 to 2026, and 3 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

King of Retail
2022
Est. copies
≈ 88k–143k
SteamSpy 100k–200k
Est. revenue
$631k–$1.7M after Steam's cut $1.1M–$2.6M before Steam's cut
$25.99
4k reviews
Very Positive
CasualSimulation
X4: Foundations
2018
Est. copies
≈ 920k–1.5M
5.0x vs typical
SteamSpy 1M–2M
Est. revenue
$12.7M–$34.0M after Steam's cut $23.0M–$52.3M before Steam's cut
$49.99
30k reviews
Mostly Positive
Space SimSimulation
Mad Games Tycoon 2
2023
Est. copies
≈ 195k–316k
SteamSpy 500k–1M
Est. revenue
$1.3M–$3.6M after Steam's cut $2.4M–$5.5M before Steam's cut
$24.99
8k reviews
Very Positive
ManagementEconomy
Storage Hunter Simulator
2025
Est. copies
≈ 104k–170k
SteamSpy 100k–200k
Est. revenue
$718k–$1.9M after Steam's cut $1.3M–$3.0M before Steam's cut
$24.99
4k reviews
Mostly Positive
Rise of Industry
2019
Est. copies
≈ 121k–196k
SteamSpy 200k–500k
Est. revenue
$997k–$2.7M after Steam's cut $1.8M–$4.1M before Steam's cut
$29.99
4k reviews
Mostly Positive
ManagementStrategy
TCG Card Shop Simulator
2026
Est. copies
≈ 1.3M–2.0M
8.4x vs typical
SteamSpy 2M–5M
Est. revenue
$6.9M–$18.6M after Steam's cut $12.6M–$28.6M before Steam's cut
$19.99
51k reviews
Overwhelmingly Positive
Supermarket Simulator
2025
Est. copies
≈ 2.1M–3.4M
14x vs typical
SteamSpy 2M–5M
Est. revenue
$11.5M–$30.9M after Steam's cut $20.9M–$47.6M before Steam's cut
$19.99
84k reviews
Very Positive
Dealer's Life 2
2022
Est. copies
≈ 105k–171k
SteamSpy 200k–500k
Est. revenue
$433k–$1.2M after Steam's cut $788k–$1.8M before Steam's cut
$14.99
4k reviews
Very Positive
TradingManagement

Sizing up your own game? See how many copies games in its genre usually sell before you build it.