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How big is Don't Kill the Cow?

Estimated players who have it
≈ 3k–5k
from 117 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Don't Kill the Cow and predicted how it would do from its 8 similar games. Every figure here, including Don't Kill the Cow's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 4k–210k
best case 5.4M (South Park™: The Stick of Truth™)
Games like Don't Kill the Cow

A typical game among these

≈ 4k–210k copies

≈ $6k–$1.5M after Steam's cut

from ~602 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

2 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Platformer (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: South Park™: The Stick of Truth™ at ≈ 4.1M–6.7M copies, ≈ $34.0M–$91.4M after Steam's cut.

What their first month looked like
About half the games that made it here had over 471 reviews in their first month; the range was 20 to 4k.
The genre you'd be entering
These games
The similar games share Platformer (4 of 8) and 2D Platformer (3 of 8).
The winners
Winners here lead with Comedy + Turn-Based, priced around $30.
When they shipped
The similar games span 2014 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Est. copies
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SteamSpy under 20k
Est. revenue
$855–$2k after Steam's cut $2k–$4k before Steam's cut
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CasualAction
Indecision.
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SteamSpy 20k–50k
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South Park™: The Stick of Truth™
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Est. copies
≈ 4.1M–6.7M
122x vs typical
SteamSpy 2M–5M
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$34.0M–$91.4M after Steam's cut $61.8M–$140.6M before Steam's cut
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Overwhelmingly Positive
RPGComedy
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Est. copies
≈ 14k–23k
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$57k–$154k after Steam's cut $104k–$236k before Steam's cut
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559 reviews
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PlatformerAdventure
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2020
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≈ 545k–886k
37x vs typical
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Platformer2D Platformer
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Est. copies
≈ 31k–51k
1.5x vs typical
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$86k–$231k after Steam's cut $156k–$356k before Steam's cut
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Side Scroller2D Platformer
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≈ 638–1k
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$876–$2k after Steam's cut $2k–$4k before Steam's cut
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Action-AdventurePlatformer
SHUT IN
2020
Est. copies
≈ 3k–5k
SteamSpy under 20k
Est. revenue
$4k–$10k after Steam's cut $7k–$16k before Steam's cut
$4.99
112 reviews
Very Positive
Dark ComedyHorror

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