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How many copies did Traitors in Salem sell?

Estimated copies sold
≈ 27k–43k
from 1k reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Traitors in Salem and predicted how it would do from its 8 similar games. Every figure here, including Traitors in Salem's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 250k–502k
best case 29.9M (Among Us)
Games like Traitors in Salem

A typical game among these

≈ 250k–502k copies

≈ $599k–$2.5M after Steam's cut

from ~9k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Among Us at ≈ 22.8M–37.0M copies, ≈ $31.3M–$84.0M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 4k reviews in their first month; the range was 47 to 18k.
The genre you'd be entering
These games
The similar games share Social Deduction (7 of 8) and Conversation (2 of 8).
The winners
Winners here lead with Social Deduction + Space, priced around $5. The breakout hits carry 2D + Psychological + Online Co-Op; a typical game here doesn't.
When they shipped
The similar games span 2018 to 2025, and 3 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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81x vs typical
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ActionStealth

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