How much revenue did PRODUCER 2021 make?

$12k–$32k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did PRODUCER 2021 sell?

Q: How many copies did PRODUCER 2021 sell?

4k to 7k copies, based on its 176 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 4k–7k; $12k–$32k after Steam's cut $22k–$50k before Steam's cut; from 176 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid PRODUCER 2021 and predicted how it would do from its 8 similar games. Every figure here, including PRODUCER 2021's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.8M–6.0M

best case 10.3M (Doki Doki Literature Club!)

Games like PRODUCER 2021

A typical game among these

≈ 1.8M–6.0M copies

≈ $6.2M–$32.0M after Steam's cut

from ~69k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Doki Doki Literature Club! at ≈ 7.9M–12.8M copies.

What their first month looked like

About half the games that made it here had over 13k reviews in their first month; the range was 7k to 27k.

The genre you'd be entering

These games: The similar games share Visual Novel (5 of 8) and Story Rich (4 of 8).
The winners: Winners here lead with Psychological Horror + Visual Novel.
When they shipped: The similar games span 2012 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Doki Doki Literature Club! 2017	Est. copies ≈ 7.9M–12.8M 3.3x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	229k reviews Overwhelmingly Positive	Psychological Horror Visual Novel
Everlasting Summer 2014	Est. copies ≈ 4.4M–7.1M SteamSpy 500k–1M	Est. revenue Free	Free	78k reviews Very Positive	Visual Novel Story Rich
Love Is All Around 2023	Est. copies ≈ 1.1M–1.8M SteamSpy 1M–2M	Est. revenue $3.1M–$8.4M after Steam's cut $5.7M–$12.9M before Steam's cut	$9.99	46k reviews Very Positive	Dating SimSexual Content
NEEDY STREAMER OVERLOAD 2022	Est. copies ≈ 1.4M–2.4M SteamSpy 1M–2M	Est. revenue $6.4M–$17.1M after Steam's cut $11.6M–$26.3M before Steam's cut	$15.99	58k reviews Very Positive	Psychological HorrorAnime
The Walking Dead 2012	Est. copies ≈ 5.1M–8.3M SteamSpy 2M–5M	Est. revenue $21.0M–$56.5M after Steam's cut $38.2M–$86.9M before Steam's cut	$14.99	81k reviews Overwhelmingly Positive	ZombiesStory Rich
Firework 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 500k–1M	Est. revenue $3.0M–$8.1M after Steam's cut $5.5M–$12.5M before Steam's cut	$9.99	44k reviews Overwhelmingly Positive	HorrorIndie
The Hungry Lamb: Traveling in the Late Ming Dynasty 2024	Est. copies ≈ 1.5M–2.4M SteamSpy 1M–2M	Est. revenue $4.1M–$11.0M after Steam's cut $7.4M–$16.9M before Steam's cut	$9.99	60k reviews Very Positive	Visual NovelHistorical
Disco Elysium - The Final Cut 2019	Est. copies ≈ 3.8M–6.2M 1.9x vs typical SteamSpy 2M–5M	Est. revenue $41.7M–$112.0M after Steam's cut $75.8M–$172.3M before Steam's cut	$39.99	132k reviews Very Positive	RPGStory Rich